TORONTO, Aug. 15,
2023 /PRNewswire/ - Global lifestyle
brand Roots Corporation ("Roots," or the
"Company") (TSX: ROOT) celebrates its landmark 50th anniversary
with several limited edition collection launches and collaborations
as well as a new content series called, Roots Stories.
"At the heart of Roots 50-year legacy lies an unwavering
commitment to quality, authenticity, and innovation. As we mark
this milestone, we remain inspired by our rich heritage and
continue to drive forward with a dynamic vision of creative
leadership and a dedication to crafting meaningful connections with
our global community. The Founders and I are immensely grateful to
the team at Roots (past and present) who continue to support this
incredible journey," commented President & CEO of Roots
Corporation, Meghan
Roach.
Roots formal beginning was marked by the opening of its first
store on August 15, 1973, but the
Brand was born in a small Algonquin
Park cabin out of an enduring love of the great Canadian
outdoors from its Founders, Michael
Budman and Don
Green.
"We would like to thank the Canadian public and our supporters
worldwide for bringing Roots into their hearts and allowing us to
celebrate the first 50 years of Roots. We want to give our thanks
and gratitude to our wives, Diane and Denyse, who have been
essential to every step of the journey and to Karl Kowalewski and his family for being there
from the beginning. The Roots Brand is 50 years young. We are
thrilled to have created a solid foundation and are excited to see
the growth continue so Canada and
the rest of the world can experience the authentic Roots
lifestyle," added Michael Budman and
Don Green.
Today, although core elements of the brand have moved forward
into the future, its mission to do the right thing for people and
the planet, while honouring its values rooted in community,
authenticity, integrity, and freedom, remain steadfast.
Tapping into the deep emotional connections the Brand and its
Founders have built over the last 50 years, Roots will be pulling
from its rich archives for its limited-edition anniversary
collections, resurrecting past favourites all the way from the 70s,
80s, and 90s, and releasing future-forward designs that honour its
rich heritage as well as the Canadian environment that serves as a
consistent thread of inspiration. Throughout the year and until
July 2024, a carefully curated
assortment of must-have commemorative products with limited runs
alongside capsule collections will excite long-time Roots loyalists
and garner fanfare from a new consumer base. The first product drop
will be the Roots Sporting Goods Collection and the Golden Beaver collection, an update on Roots
core classics with a 50th anniversary spin
In the lead-up to the 50th Anniversary, Roots strategically
invested in its preferred fibres and materials initiative, which
now represent over 85% of its collection, including moving
its highest volume Cooper Collection to organic and recycled
materials. Continuing these efforts into its milestone year, the
heritage brand has committed to extending sustainable updates to
more consumer-favoured product categories, investing in
earth-forward materials, as well as upcycled and circular
initiatives that extend a product's lifecycle.
As a way of honouring the role Roots has played in generations
of Roots customers' lives over the last 50 years, Roots will be
releasing Roots Stories on its website. This anthology,
produced by Emily Spivack, author of
the New York Times bestselling turned
Netflix series Worn Stories, will chronicle the intersection of
generations of Roots customers, and the part Roots pieces have
played in their lives as told by Roots customers - from everyday
folks to notable personalities. Closely following Roots Stories, a
Roots 50th anniversary commemorative print magazine, an echo of
Budman and Green's 1980's magazine, Paris Passion, that
honoured arts, culture, design, fashion, and more, will launch. The
first limited edition issue, 50 Years of Roots, will be
released in-store in September.
Integrating the celebrations into the in-store and online
shopping experience, Roots is offering customers making purchases
the opportunity to participate in a Spin-the-Wheel activation
between August 15, 2023 and
September 4, 2023. By 'spinning the
wheel', customers will have a chance to win prizes ranging from a
grand prize gift card valued at $5,000 CAD to exclusive promotions, and other
product incentives.
To learn more about Roots 50th anniversary, please visit
roots.com and join the brand in celebrating on August 15, 2023.
ABOUT ROOTS
Established in 1973, Roots is a global lifestyle brand. Starting
from a small cabin in northern Canada, Roots has become a global brand with
over 100 corporate retail stores in Canada, two stores in the United States, and an eCommerce platform,
roots.com. We have more than 100 partner-operated stores in
Asia, and we also operate a
dedicated Roots-branded storefront on Tmall.com in China. We design, market, and sell a broad
selection of products in different departments, including women's
men's, children's, and gender-free apparel, leather goods,
footwear, and accessories. Our products are built with
uncompromising comfort, quality, and style that allows you to feel
At Home With Nature™. We offer products designed to meet
life's everyday adventures and provide you with the versatility to
live your life to the fullest. We also wholesale through
business-to-business channels and license the brand to a select
group of licensees selling products to major retailers. Roots
Corporation is a Canadian corporation doing business as "Roots" and
"Roots Canada".
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SOURCE Roots
