CEBI CE Brands Inc

CE Brands Inc. (TSXV: CEBI; CEBI.WT) (“CE Brands”, “we”, “our”, or the “Company”), a strategic brand partner of Motorola Mobility, announced today the availability of the moto watch 70 at Best Buy Canada Ltd, a device perfect for everyday use. This new smartwatch arrives as an addition to the Best Buy Canada portfolio, which already includes the moto watch 100.

Designed as a great everyday wear smartwatch for those with an active lifestyle, the moto watch 70 features a large 1.69” LCD, a thin metal and glass body, and is surrounded by a smooth bezel. The moto watch 70 comes with a crystal clear screen so every time you raise your wrist, you get a clear view of what’s most important to you. The moto watch 70 features a stylish metal case and a hard-wearing silicone band that’s interchangeable to suit any occasion. Plus, you can customize your watch face in hundreds of different ways with custom photos and layouts.

Tracking vitals is easy with the new moto watch 70 including advanced sleep tracking with nightly REM, deep, and light sleep updates. With active heart rate monitoring, you’ll always have a clear understanding of your pulse throughout the day and during your activities. Weather on your wrist. Get a 7 day weather summary every morning, so you can better plan your day.

Integrated with Google Fit, the #1 Android health platform, you can now easily send your daily effort, vitals and activities directly to Google Fit health, for integration with dozens of other health focused apps.

With a long battery life of up to 10 days under normal usage conditions, charging is the last thing on your mind. You can now wear your watch day in and day out for accurate tracking. When it’s time to charge, your watch will notify you, and it only takes 25 minutes to bring it back up to full charge.

Receive smart notifications from your favorite apps on your moto watch 70, silence apps that you don’t want to see, and enable your favorite apps to notify you on your wrist.

The moto watch 70 is an economical watch and is a must-have for visibility on your wellness journey. It comes in a sleek design and has multiple health and lifestyle features, hundreds of customizable watch faces and an impressive battery life - all at an amazing price point of C$99.99 MSRP.

Availability

The moto watch 70 will be available for sale on the Best Buy website: www.bestbuy.ca.

About CE Brands

CE Brands Inc. specializes in developing products that transform the way people connect and live, working with brands they trust. By identifying key market opportunities and partnering with leading manufacturers and solution partners CE Brands is driving growth and innovation globally, with sales in over 70 countries.

About Motorola Strategic Brand Partnerships

For over 90 years, the Motorola brand has been known around the world for high quality, innovative and trusted products. Motorola’s Strategic Brand Partnership program seeks to leverage the power of this iconic brand by teaming up with dynamic companies who offer unique, high-quality products that enrich consumers’ lives. Strategic brand partners work closely with Motorola engineers, while developing and manufacturing their products, ensuring that their products meet the exacting safety, quality, and reliability standards that consumers have come to expect from Motorola.

To learn more about Motorola strategic brand partnerships, follow us @ShopMotorola

*Not a Medical Device. The moto watch 70 is not a medical device and is not intended for use in the diagnosis or monitoring of any medical condition. The moto watch 70 is intended to provide users with information to encourage an active and healthy lifestyle. The data and information provided by the moto watch 70 is intended to be a close estimation of your activity and metrics tracked, but may not be precisely accurate. The data provided by the moto watch 70 is not intended to be utilized for medical purposes and is not intended to diagnose, treat, cure, or prevent any disease. Always consult your doctor before engaging in any exercise routine.

MOTOROLA, the Stylized Motorola Logo and the Stylized M Logo are trademarks or registered trademarks of Motorola Trademark Holdings, LLC, and are used under license. All other trademarks are the property of their respective owners. © 2023 Motorola Mobility LLC.

Forward-Looking Information

This press release contains forward-looking information within the meaning of applicable securities laws. In general, forward-looking information refers to disclosure about future conditions, courses of action, and events. The use of any of the words “anticipates”, “believes”, “expects”, “intends”, “plans”, “will”, “would”, and similar expressions are intended to identify forward-looking information. More particularly and without limitation, this press release includes forward-looking information with respect to the anticipated availability, performance and appeal of the moto watch 70 and the Company’s expectations related thereto.

The forward-looking information is based on certain key expectations and assumptions, including the timing of the resumption of manufacturing operations at the Company’s partner factories in Asia and the timing of product shipments and deliveries.

Although CE Brands believes that the expectations and assumptions on which such forward-looking information is based are reasonable, undue reliance should not be placed on the forward-looking information because CE Brands cannot give any assurance that they will prove to be accurate. By its nature, forward-looking information is subject to various risks and uncertainties, which could cause the actual results and expectations to differ materially from the anticipated results or expectations expressed in this press release. Such risks and uncertainties include, among others, the impact of the evolving Covid-19 pandemic on the Company’s business, operations and sales; reliance on third party manufacturers and suppliers; the Company’s ability to stabilize its business and secure sufficient capital; the Company’s available liquidity being insufficient to operate its business and meet its financial commitments, which could result in the Company having to refinance or restructure its debt, sell assets or seek to raise additional capital, which may be on unfavorable terms; the inability to implement the Company’s objectives and priorities for 2023 and beyond, which could result in financial strain on the Company and continued pressure on the Company’s business; risks associated with developing and launching new products, including the moto watch 70; increased indebtedness and leverage; the fact that historical and projected financial information may not be representative of the Company’s future results; the inability to position the Company for long-term growth; risks associated with issuing new equity including the possible dilution of the Company’s outstanding common shares; the value of existing equity following the completion of any financing transaction; the Company defaulting on its obligations, which could result in the Company having to file for bankruptcy or undertake a restructuring proceeding; the Company being put into a bankruptcy or restructuring proceeding; and the risk factors included in CE Brand’s continuous disclosure documents available on www.sedar.com. Readers are cautioned not to place undue reliance on this forward-looking information, which is given as of the date of this press release, and to not use such forward-looking information other than for its intended purpose. CE Brands undertakes no obligation to update publicly or revise any forward-looking information, whether as a result of new information, future events, or otherwise, except as required by applicable securities legislation.

Further Information

For media inquiries, please contact media@motowatch.comFor full information and specifications of the moto watch 70, visit www.motowatch.com/products/moto-watch-70/ For more information about the CE Brands, please visit www.cebrands.ca.

Kalvie LegatInterim CEO855-770-2324ir@cebrands.ca