Lifeist Wellness Inc. (“Lifeist” or the “Company”) (TSXV:
LFST) (FRANKFURT: M5B) (OTCMKTS: LFSWF), a health-tech
company that leverages advancements in science and technology to
build breakthrough ventures that transform human wellness, is
pleased to report that its U.S. biosciences subsidiary Mikra
Cellular Sciences Inc. (“Mikra”) has begun sales of
Serenity, a natural supplement for addressing
symptoms of anxiety.
"The first orders of Serenity
on our online store at www.wearemikra.com/products/serenity have
shipped to our customers, and we look forward to unveiling new
marketing campaigns for Serenity, as well as
CELLF and Rescue in the weeks to
come," said Meni Morim, CEO of Lifeist. "We are committed to
bringing compelling natural products, backed by the scientific gold
standard of randomized controlled trials, to market.
Serenity is just such a product, and initial
feedback has been overwhelmingly positive."
Last week, Mr. Morim had explained1 that with so
many young people grappling with symptoms of anxiety, the Company
was of the view that there was an opportunity to introduce a
natural, science driven alternative for those seeking relief.
A Psychology Today article2 published on
November 27 confirmed this position with reported research
demonstrating the following:
"A study by the American Psychological
Association found that Gen Zers are 27 percent more likely to
report anxiety and depression. While they are more likely to
exhibit psychological concerns compared to previous generations,
they are also more likely to be vocal about their mental health
concerns and seek help."
The active ingredient in
Serenity is a steam extract of lavender oil which
has been extensively clinically studied as a frontline solution to
anxiety. In a randomized, double-blind clinical trial3 it
out-performed paroxetine (PaxilTM), a frontline SSRI prescribed for
the management of generalized anxiety disorder. The same study also
concluded that lavender oil extract "...is efficacious and well
tolerated in patients with GAD (generalize anxiety disorder) ...
[and] can be terminated after 10 weeks of treatment with the full
therapeutic dose without down-titration and without causing
symptoms of withdrawal."
To order Serenity, customers
should visit www.wearemikra.com/products/serenity and are
encouraged to sign up for updates and promotional offers at
https://bit.ly/serenity-sign-up.
Mikra is pushing biosciences beyond the expected
with the belief that it is possible to add more active, vigorous,
enjoyable, and valuable years to your life through protecting and
maintaining your cellular health.
Lifeist is committed to bringing natural
products -- backed by real science -- to current and future
customers and looks forward to introducing new products in the
first half of 2024.
About Lifeist Wellness
Inc.Sitting at the forefront of the post-pandemic wellness
revolution, Lifeist leverages advancements in science and
technology to build breakthrough companies that transform human
wellness. Portfolio business units include: CannMart, which
operates a B2B wholesale distribution business facilitating
recreational cannabis sales to Canadian provincial government
control boards including for CannMart Labs, a BHO extraction
facility producing high margin cannabis 2.0 products; Australian
Vapes, one of Australia’s largest online retailers of vaporizers
and accessories; and Mikra, a biosciences and consumer wellness
company developing and selling innovative therapies for cellular
health. Information on Lifeist and its businesses can be
accessed through the links
below: www.lifeist.comhttps://cannmart.comhttps://wearemikra.comwww.australianvaporizers.com.au
Contact:Meni MorimCEOLifeist
Wellness Inc.Ph: 647-362-0390Email: ir@lifeist.com
Neither the TSX Venture Exchange nor its
Regulation Services Provider (as that term is defined in the
policies of the TSX Venture Exchange) accepts responsibility for
the adequacy or accuracy of this release or has in any way approved
or disapproved of the contents of this press release.
Forward Looking InformationThis
news release contains “forward-looking information” within the
meaning of applicable securities laws. All statements contained
herein that are not historical in nature contain forward-looking
information. Forward-looking information can be identified by words
or phrases such as “may”, “expect”, “likely”, “should”, “would”,
“plan”, “anticipate”, “intend”, “potential”, “proposed”,
“estimate”, “believe” or the negative of these terms, or other
similar words, expressions and grammatical variations thereof, or
statements that certain events or conditions “may” or “will”
happen.
The forward-looking information contained
herein, including, without limitation, statements related to the
new marketing campaigns for Serenity, CELLF and Rescue and the
anticipated benefits of using Serenity, as a
natural alternative, instead of antidepressants to
treat anxiety are made as of the date of this news release and are
based on assumptions management believed to be reasonable at the
time such statements were made, including without limitation, that
new marketing campaigns that effectively demonstrate the benefits
of Mikra’s products will be developed in a timely manner and on
budget, Mikra will be able to continue to deliver orders for
Serenity, expectations relating to the
effectiveness of lavender oil and its extracts in treating anxiety
as demonstrated in published materials and studies, its expectation
that the nutraceutical market will develop as currently
anticipated, the nutraceutical market will continue to be a
multi-billion dollar high-margin market, expectations that
Serenity will gain market acceptance as a natural
supplement alternative for the treatment of anxiety, along with the
expansion of the market for nutraceutical products, as well as
other considerations that are believed to be appropriate in the
circumstances. While we consider these assumptions to be reasonable
based on information currently available to management, there is no
assurance that such expectations will prove to be correct. By its
nature, forward-looking information is subject to inherent risks
and uncertainties that may be general or specific and which give
rise to the possibility that expectations, forecasts, predictions,
projections or conclusions will not prove to be accurate, that
assumptions may not be correct, and that objectives, strategic
goals and priorities will not be achieved. A variety of factors,
including known and unknown risks, many of which are beyond our
control, could cause actual results to differ materially from the
forward-looking information in this news release. Such factors
include, without limitation: the Company’s inability to develop
successful marketing campaigns for its products, the failure to
continue to receive and fulfill orders for
Serenity and its other products, the failure of
Serenity, a natural supplement alternative, to
demonstrate a notable effectiveness in treating general anxiety
disorder or other anticipated health benefits, the inability of the
Company to develop Mikra’s business as anticipated, unanticipated
changes to current regulations that would adversely impact Mikra’s
business, unforeseen developments that would delay Mikra’s ability
to continue to sell Serenity, the risk that the
expected demand for nutraceutical products in general and those of
Mikra in particular does not develop as anticipated and risks
relating to the Company’s ability to execute its business strategy
and the benefits realizable therefrom. Additional risk factors can
also be found in the Company’s current MD&A filed under the
Company’s SEDAR profile at www.sedarplus.ca. Readers are
cautioned not to put undue reliance on forward-looking information.
The Company undertakes no obligation to update or revise any
forward-looking information, whether as a result of new
information, future events or otherwise, except as required by
applicable law. Forward-looking statements contained in this news
release are expressly qualified by this cautionary statement.
Source: Lifeist Wellness Inc._________________________
1 November 22, 2023 Lifeist News Release (click here)2
https://www.psychologytoday.com/intl/blog/un-numb/202311/speaking-gen-z
3 https://pubmed.ncbi.nlm.nih.gov/24456909/ TM All referenced
trademarks are the property of their respective owners.
A photo accompanying this announcement is available
at:https://www.globenewswire.com/NewsRoom/AttachmentNg/26941a81-8aa5-4863-8c30-28e0b9db4583
Lifeist Wellness (TSXV:LFST)
Graphique Historique de l'Action
De Avr 2024 à Mai 2024
Lifeist Wellness (TSXV:LFST)
Graphique Historique de l'Action
De Mai 2023 à Mai 2024