Multiplied Media's Poynt Preloaded on Select Cricket Communications' Phones

Multiplied Media Corporation ("Multiplied" or the "Company") (TSX VENTURE:MMC),
a leading provider of mobile local search services, is pleased to announce that
U.S.-based Cricket Communications Inc., is providing a preloaded icon for the
multi-award winning Poynt mobile local search application for customers on the
BlackBerry(R) Curve(TM) 8530.


Cricket users on the BlackBerry(R) Curve(TM) 8530 will have easy access to the
full benefits and features of the Poynt local search app. Poynt offers users a
convenient and timesaving, location-aware application that connects them to
local businesses, people, restaurants, gas stations and movie theaters at the
moment they want to buy or acquire products or services. 


Poynt enhances the local search experience with detailed search results and the
ability to view movie trailers and showtimes, purchase movie tickets, book
dining reservations, view directions on a map, click-to-call a business or view
a website. Poynt also displays local weather conditions and connects users to a
five-day weather forecast at the click of a button.


"Cricket identified Poynt as an app that provides additional value to their
users, whether at home or while traveling," said Andrew Osis, CEO of Multiplied
Media. "We are thrilled at the chance to get Poynt in front of Cricket customers
with this new preload." 


Cricket branded retail stores, dealers nationwide and www.mycricket.com started
offering the BlackBerry Curve 8530 on August 3, 2010.


About Multiplied Media Corporation 

Multiplied Media (www.multiplied.com) develops and operates mobile applications
that enhance the consumers' ability to connect with the people and businesses
most important to them. Their multi-award-winning application Poynt
(www.poynt.com) is a mobile local search service available over BlackBerry
smartphones, iPhone and iPod Touch as well as Android devices. Through
agreements with directory and vertical content providers in Canada, the United
States and Europe, Poynt simplifies finding and connecting with businesses,
retailers and events wherever and whenever it is most convenient for the
consumer. The MyInboxNow offering enables low-end feature phones to behave like
smartphones for email access. MyInboxNow is available to mobile operators as a
private label solution. Headquartered in Calgary, AB, Canada, Multiplied Media
trades on the TSX Venture Exchange under the symbol MMC.


The BlackBerry and RIM families of related marks, images and symbols are the
exclusive properties and trademarks of Research In Motion Limited.

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