Bet24 Launches Online Bingo Using Parlay Entertainment Software
27 Novembre 2007 - 3:49AM
Marketwired
LONDON, UNITED KINGDOM , the world's leading supplier of
Internet bingo software, is pleased to announce that Bet24, a
leading Internet bookmaker, has launched online bingo using
Parlay's bingo technology. Bet24 is owned by Modern Times Group, an
international entertainment broadcasting group with the second
largest geographical broadcast footprint in Europe. The bingo site,
available at www.Bet24.com, targets Scandinavian audiences and is
available in the Swedish, Danish and Norwegian languages.
"We're pleased to widen our gaming offering with the addition of
online bingo," said Lotta Lindquist-Brosjo, CEO of Bet24. "This
launch strengthens our product offering, ensuring that our
customers enjoy the most exciting gaming products on the market. We
are delighted to offer online bingo in partnership with Parlay
Entertainment who have extensive bingo industry expertise."
"Bet24 has tremendous marketing reach because their ownership
provides access to a very large European broadcast network," said
Steve Cook, Parlay's European Managing Director. "The bingo
industry has seen explosive growth in the past year, but there is
still room for smart operators like Bet24 who are initially
targeting a very specific audience. We're proud to welcome them to
Parlay's family of bingo licensees."
"The online bingo industry is set for another record breaking
year in 2008," continued Mr. Cook. "Next year we'll begin to see
rapid expansion beyond the core UK market into other countries
where bingo has traditionally been popular. Bet24 is on the leading
edge of that trend."
Bet24 is just the latest bingo software integration for Parlay
Entertainment. The software provider has successfully integrated
and launched bingo with an impressive list of more than 50 gaming
operators worldwide, including tier one media and lifestyle
brands.
About Parlay Entertainment
Parlay Entertainment Inc. is the world's leading developer and
licensor of online bingo software. As the inventor and patent
holder of Internet bingo, Parlay was the first company in the world
to develop and deploy a commercial Internet bingo product. Parlay
Bingo is available in both 75-number and 90-number versions and is
complemented by a full suite of lottery and casino games. The
company's multi-player, multi-platform technology is used to power
more online bingo sites than any other software provider in the
world. Some of the world's best-known brands use Parlay Bingo
solutions, including Virgin, AOL and Yahoo. Parlay also powers two
leading European bingo networks operated by St. Minver and The
Gaming Network. Parlay is headquartered in Oakville, Canada with
locations in Bridgetown, Barbados, Valletta, Malta, and the UK.
About Bet24
Headquartered in Malta, Bet24 was established by Nordic Betting
Limited in 2001. The company provides online fixed odds betting and
gaming through the www.bet24.com internet site. Bet24 enables its
70,000 registered account holders to bet live 'in-game' on a wide
range of sports such as Europe's leading football, handball and
basketball leagues, as well as internationals.
For more information on Parlay solutions and services, please
visit our Web site at www.parlaygroup.com.
This document may contain statements about expected future
events and/or financial and operating results of Parlay
Entertainment Inc. that are forward-looking. By their nature,
forward-looking statements require the Company to make assumptions
and are subject to inherent risks and uncertainties. There is
significant risk that predictions and other forward-looking
statements will not prove to be accurate. Readers are cautioned not
to place undue reliance on forward-looking statements as a number
of factors could cause actual future results, conditions, actions
or events to differ materially from the targets, expectations,
estimates or intentions expressed in the forward-looking
statements.
The TSX Venture Exchange does not accept any responsibility for
the adequacy or accuracy of this release.
Contacts: Parlay Entertainment Inc. Tyler Schwartz
Communications Specialist (905) 337-6532 Email:
tyler.schwartz@parlaygroup.com Website: www.parlaygroup.com Bet24
Email: support@bet24.com Website: www.bet24.com
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