Parlay Entertainment Teams With NetPlay TV to Power Big Box Bingo
22 Janvier 2008 - 2:34PM
Marketwired
LONDON, UNITED KINGDOM , the world's leading supplier of
Internet bingo software, and NetPlay TV plc (AIM: NPT), the
interactive TV gaming company, are pleased to jointly announce an
agreement to further develop Big Box Bingo, one of NetPlay TV's
core properties.
The multi-phase plan sees Parlay developing an online bingo
solution that lets fans of the Big Box Bingo TV show play
additional bingo games and a host of slot games online. Additional
phases over the coming months will include mobile phone
integration, television streaming and the integration of Parlay's
back-end software to power the televised bingo game.
Big Box Bingo launched in July 2007 and became the UK's
first-ever live interactive TV game show. Airing weekly on Sky
Channel 847, the show allows viewers to play along with an
interactive bingo game from the comfort of their own homes. Big Box
Bingo features larger-than-life sets, beautiful models and an
enthusiastic host. Players purchase and print cards at
BigBoxBingo.com, or they can choose to receive them through the
post.
"Our formula of a quality live TV show, big prizes and the
ability to mark real bingo cards at home has already proven to be a
winning combination," said Martin Higginson, Chairman and CEO of
NetPlay TV. "By combining the flexibility of the Internet with the
trusted medium of television, we've created a potent new gaming
product that players really love.
"It is a natural progression to extend the offering online,
allowing our customers to play bingo and other online games any
time they please. Our partnership with Parlay will harness the
power of Parlay software, as well as Parlay's considerable
experience in the online bingo space. This is the next step in our
mission to offer a truly converged gaming experience."
"Big Box Bingo is one of the most exciting bingo games we've
ever seen," said Steve Cook, European Managing Director for Parlay
Entertainment. "We're pleased that NetPlay TV has chosen us to help
them further develop the interactive features of the show,
including mobile phone and further web integration."
NetPlay TV plc also produces Live Roulette TV show, also airing
on Sky Channel 847 from 12 noon till 4am every day of the week. As
part of the agreement, Parlay will also add additional web games to
the Live Roulette offering as it migrates to its new domain;
www.supercasino.com. The addition of these web games will allow its
customers to play a variety of casino games online as well as on
the TV.
Parlay Entertainment have successfully integrated and launched
online bingo with an impressive list of more than 50 gaming
operators worldwide, including tier one media and lifestyle
brands.
Notes to Editors:
About Parlay Entertainment
Parlay Entertainment Inc. is the world's leading developer and
licensor of online bingo software. As the inventor and patent
holder of Internet bingo, Parlay was the first company in the world
to develop and deploy a commercial Internet bingo product. Parlay
Bingo is available in both 75-number and 90-number versions and is
complemented by a full suite of lottery and casino games. The
company's multi-player, multi-platform technology is used to power
more online bingo sites than any other software provider in the
world. Some of the world's best-known brands use Parlay Bingo
solutions, including Virgin, AOL and Yahoo. Parlay also powers two
leading European bingo networks operated by St. Minver and The
Gaming Network. Parlay is headquartered in Oakville, Canada with
locations in Bridgetown, Barbados, Valletta, Malta.
About NetPlay TV plc
NetPlay TV plc is listed on the AIM market of the London Stock
Exchange (NPT). NetPlay TV operates a number of interactive gaming
services under a UK gaming license, including Live Roulette and Big
Box Bingo. www.liveroulette.com www.bigboxbingo.com. These services
can also be viewed live on television on Sky Channel 847 12 noon -
4am. Virgin One 12 midnight - 3am, and Bravo TV 1am - 4am.
The company is focused on the delivery of a converged
interactive gaming experience allowing its customers to interact
with its games on a variety of platforms, TV, Internet and mobile
from a common integrated wallet.
- Publication photographs are available from Redleaf
Communications or www.redleafpr.com.
For more information on Parlay solutions and services, please
visit our Web site at www.parlaygroup.com.
This document may contain statements about expected future
events and/or financial and operating results of Parlay
Entertainment Inc. that are forward-looking. By their nature,
forward-looking statements require the Company to make assumptions
and are subject to inherent risks and uncertainties. There is
significant risk that predictions and other forward-looking
statements will not prove to be accurate. Readers are cautioned not
to place undue reliance on forward-looking statements as a number
of factors could cause actual future results, conditions, actions
or events to differ materially from the targets, expectations,
estimates or intentions expressed in the forward-looking
statements.
The TSX Venture Exchange does not accept any responsibility for
the adequacy or accuracy of this release.
Contacts: Parlay Entertainment Inc. Tyler Schwartz
Communications Specialist (905) 337-6532 Email:
tyler.schwartz@parlaygroup.com Website: www.parlaygroup.com NetPlay
TV plc: Redleaf Communications Ian Haworth +44 (0)207 822 0200
NetPlay TV plc: Redleaf Communications Sanna Lehtinen +44 (0)207
822 0200 Website: www.redleafpr.com
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