Norsk Launches New Bingo Concept, Powered by Parlay Software
22 Janvier 2009 - 6:01AM
Marketwired
Parlay Entertainment Inc. (TSX VENTURE: PEI), the world's leading
supplier of Internet and TV bingo software solutions, has teamed
with Norsk Bingo AS to launch a new concept in bingo entertainment.
In the fall of 2008, Norsk deployed the first 20 of what will
soon be 2,000 touch-screen tabletop kiosks in 30 bingo halls
throughout Norway. This is a new and innovative way for Norwegian
players to access bingo online, while still in their favourite
hall. All game play and access is controlled by radio frequency
cards which let players activate their accounts and manage
financial transactions. Players access a kiosk by simply flashing
the card in front of it. From there they can play Parlay Bingo
using a touch screen.
Perry Malone, CTO and co-founder of Parlay Entertainment, said:
"Parlay has always been a leader in the online bingo industry. And
we're pleased to be part of this latest innovation. The
collaboration between Norsk and Parlay sets a new direction for
both the online and land-based bingo industries, and is further
evidence of the wide-ranging convergence that is sweeping through
this sector. An innovative offering like this can help reinvigorate
the land-based industry, whilst at the same time bring online bingo
to a wider audience."
Norsk's Lars Bakken Elvsveen agrees. "Norwegians have a great
love for bingo and this gives them the opportunity to enjoy a new
dimension of the game. Bringing Parlay's online bingo games to our
existing bingo halls is a winning combination for all. Players have
more ways to play and win and we introduce the excitement of the
electronic game to our traditional land-based players."
Parlay will be exhibiting at ICEi - part of the International
Gaming Expo - at London's Earls Court, January 27-29, marking the
eighth consecutive year that Parlay has supported this conference.
We welcome all visitors to drop by our stand #5350.
About Parlay Entertainment
Parlay Entertainment Inc. is the world's leading developer and
dominant licensor of Internet bingo solutions. As the inventor and
holder of Internet bingo patents(1), Parlay was the first company
in the world to develop and deploy a commercial Internet bingo
product. Parlay Bingo is available in both 75-ball and 90-ball
versions and is complemented by a full suite of lottery and casino
games. Our multi-player, multi-platform technology is used to power
more online bingo sites in more countries than any other software
provider in the world. Some of the world's best-known brands use
Parlay Bingo solutions, including Virgin, Yahoo!, Paddy Power,
NetPlay TV and Bingos.co.uk, as well as the St. Minver and TGN
bingo networks. Parlay's head offices are in Oakville, Canada with
offices in Bridgetown, Barbados and Valletta, Malta.
For more information on Parlay solutions and services, please
visit our website at www.parlaygroup.com.
This document may contain statements about expected future
events and/or financial and operating results of Parlay
Entertainment Inc. that are forward-looking. By their nature,
forward-looking statements require the Company to make assumptions
and are subject to inherent risks and uncertainties. There is
significant risk that predictions and other forward-looking
statements will not prove to be accurate. Readers are cautioned not
to place undue reliance on forward-looking statements as a number
of factors could cause actual future results, conditions, actions
or events to differ materially from the targets, expectations,
estimates or intentions expressed in the forward-looking
statements.
(1) United States Patent No. 6,585,590, Canadian Patents No.
2,340,152 and 2,618,843, with other Patent applications pending in
other countries.
(c) 2009 by Parlay Entertainment Inc.
The TSX Venture Exchange does not accept any responsibility for
the adequacy or accuracy of this release.
Contacts: Parlay Entertainment Inc. Peter Trinz Senior Vice
President (905) 337-6550 Email: ptrinz@parlaygroup.com Website:
www.parlaygroup.com
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