Users Consume 16 million Minutes of Content and 143 million Page Views on Peeks
21 Avril 2022 - 2:45PM
Business Wire
Personas Social Incorporated (TSX.V: PRSN) (the
“Company” or “Personas”) is pleased to provide an
update on user engagement for 2021.
The Peeks Platform
The Peeks Platform is livestreaming marketplace that allows
content creators to sell content to viewers on the Peeks
platform.
The Company is pleased report that the Peeks Platform saw
approximately 5,000,000 user sessions in 2021. Average session time
was 3 minutes and 15 seconds up from 2 minutes and 30 seconds in
2020. Improvements to stream quality, speed and reductions in
glitching all contributed to increases sessions times. Over all
users consumed approximately 16,250,000 minutes of content on the
Peeks Platform in 2021 and were delivered approximately 143 million
page views. 2022 engagement numbers are trending higher than 2021
for the first 3 months of the year with average session times
topping 3 minutes and twenty-five seconds and user sessions topping
500,000 per month. In total users have consumed over 5 million
minutes of content in Q1 2022 alone. The company expects to see
over 7 million user sessions in 2022 and expects to deliver in
excess 150 million page views. Each page view provides the Company
with an opportunity to deliver at least 2 advertising
impressions.
Advertising who are attracted to advertising on the Peeks
Platform typically pay between $3.00 and $9.00 per thousand
impressions depending on the type and duration of the advertising
impression. The company is implementing technology to facilitate a
wide variety of advertising impressions including video pre-roll,
video-post roll, Offerbox and sponsored in feed ads. Management
believes that third party advertising will represent approximately
half of Peeks revenues over time.
Forward Looking Statements
This press release includes statements that may constitute
"forward-looking" statements, usually containing the words
"believe," "estimate," "project," "expect", "plan", "intend",
"anticipates", "projects", "potential" or similar expressions.
Forward-looking statements inherently involve risks and
uncertainties that could cause actual results to differ materially
from the forward-looking statements. Forward-looking statements are
statements that are not historical facts. There can be no assurance
that such statements will prove to be accurate and actual results
and future events could differ materially from those anticipated in
such statements. Important factors that could cause actual results
to differ materially from the Company’s expectations are risks
detailed from time to time in the filings made by the Company with
securities regulations. Forward-looking statements contained in
this news release are expressly qualified by this cautionary
statement. The forward-looking statements contained in this news
release are made as of the date of this news release and the
Company will update or revise publicly any of the included
forward-looking statements as expressly required by Canadian
securities law.
Neither the TSX Venture Exchange nor its Regulation Services
Provider (as that term is defined in the policies of the TSX
Venture Exchange) has reviewed or accepts responsibility for the
adequacy or accuracy of this Release.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20220421005196/en/
For further information, please contact: Personas Social
Incorporated Mark Itwaru Chairman & Chief Executive Officer
(647)789-0074 mark@Personas.com
Personas Social (TSXV:PRSN)
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