BEIJING, Sept. 16, 2013 /PRNewswire/ -- Setting a course
for future success in the highly competitive international aviation
industry, Air China is preparing to embrace the power of mobile
communications and other leading-edge technologies with the help of
AT&T*'s specialist consultancy support.
China's flag carrier is one of
the world's largest airlines, carrying almost 50 million passengers
to 284 destinations, including 72 international cities, in 2012. It
is now focusing on developing its long-haul international routes to
complement its strengths as China's leading airline and one of its most
profitable. Air China's strategy
is to combat the effects of rising oil prices and increasing
pressure from low-cost carriers by improving the customer
experience and enhancing its operational efficiency.
AT&T will help Air China to realize its international
ambitions by providing specialist consultancy support to develop a
five-year roadmap for mobile communications and technology.
AT&T will conduct interviews with Air China executives and
operational staff, while closely observing the airline's operations
at key facilities. Following this intensive research, AT&T will
make recommendations in a five-year plan that details how mobile
technologies and procedures can be implemented to deliver superior
customer service and generate revenue.
"As a world-class airline operating in a very competitive
environment, Air China is always looking for ways to further
improve customer service, offer more self-service options, and
control costs," said Li Qiang, CIO of Air China. "With AT&T's
help, we are now developing an effective five-year technology
strategy to ensure we can continue to compete with the world's
best."
AT&T has extensive experience in developing mobility
strategies for airline companies worldwide. In addition, AT&T's
Mobility Solutions Services team specializes in guiding businesses
through the entire process of going mobile – from consulting and
design to solution configuration and full lifecycle management of
the end to end solution. Key mobility solutions that AT&T can
offer airline companies include ground operations applications for
airline's staff, mobile passenger reservation system, baggage and
cargo tracking applications and digital signage at airport
terminals.
"Mobility is reshaping business models in the aviation industry
and beyond, allowing corporations to enhance customer service
responsiveness and accelerate productivity," said Mike Troiano, Vice President, Advanced Mobility
Solutions, AT&T Business Solutions. "A holistic global mobility
strategy that goes beyond standalone applications and piecemeal
processes is crucial for corporations like Air China that are
serious about transforming their international business and
avoiding unnecessary complexity."
*AT&T products and services are provided or offered by
subsidiaries and affiliates of AT&T Inc. under the AT&T
brand and not by AT&T Inc.
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About Air China
Air China Limited (Air China) is the national flag carrier of
China and a leading provider of
air passenger, air cargo and airline-related services and products
in China. Its operational
headquarters is in Beijing, a
major domestic and international hub in China. It also provides airline-related
services, including aircraft maintenance, ground handling services
in Beijing, Chengdu, and other locations. As of
30 June, 2012, the Company operated a
fleet of 289 aircraft. The Company's network covers 30 countries
and regions globally, including 46 international, 96 domestic
cities, and 4 regional cities. Air China was listed on Hong Kong Stock Exchange
and London Stock Exchange on December 15,
2004 under codes 00753 and AIRC respectively. On
August 18, 2006, Air China was listed
on Shanghai Stock Exchange under code 601111. For further details,
please visit Air China's website: www.airchina.com.cn.
SOURCE AT&T Inc.