DOLTON, Ill., Dec. 18 /PRNewswire-FirstCall/ -- Apple Rush Co., Inc. (Pink Sheets: APRU) announced that it has appointed Blue Gem Enterprise (OTC Bulletin Board: BGEM) as its Southern Florida Distributor for Apple Rush branded products. Blue Gem will be selling Apple Rush's organic juices in both Bottles and Cans. Blue Gem Enterprise has developed a dynamic new beverage distribution arm that has rapidly become a significant force in the Southern Florida market. Blue Gem will develop and manage the sales effort for Apple Rush products in Southern Florida, which starts from Orlando and goes all the way south through the Florida Keys. Blue Gem Enterprise will utilize its Store Door Delivery system to cover on premise, restaurants, convenience, grocery and specialty and natural food stores. "Apple Rush is our first Organic brand and we are thrilled to also be selling it to our network of independent stores. The Organic beverage sales market is expected to approach $ 2 billion in the US in 2010. We plan on building our organic offerings in South Florida by bringing the finest products to our customers and we're proud to be distributing Apple Rush products," stated Bob Friedopfer, Vice President of Sales of Blue Gem Enterprise. "We have known Bob Friedopfer for some time and have great confidence in his abilities. In speaking with Bob and other personnel at Blue Gem Enterprise, it became apparent that there were great synergies for both companies that could be utilized. Blue Gem's aggressive and comprehensive sales approach, along with their attention to detail, were key factors in our move to get them on board selling and distributing Apple Rush products. We see this new relationship as a key factor in establishing Apple Rush in the state of Florida, which is a great state for natural foods sales," stated Robert Corr, President of Apple Rush Co. About Apple Rush Co., Inc: Apple Rush Company, Inc. is a producer of Organic 100% Juice Sparkling Beverages. The company markets its products through an extensive distribution network nearly 40 Distributors throughout the U.S. and in foreign markets. The Company's flagship product line of Organic Apple Rush(TM) Sparkling Beverages currently has six mainstream flavors in glass bottles and the top three sellers Original Apple, Pomegranate and Cranberry in cans. For more information on Apple Rush Co., Inc. visit: http://www.applerush.com/ Safe Harbor: The Company relies upon the Safe Harbor Laws of 1933, 1934 and 1995 for all public news releases. Statements, which are not historical facts, are forward-looking statements. The company, through its management, makes forward-looking public statements concerning its expected future operations, performance and other developments. Such forward-looking statements are necessarily estimates reflecting the company's best judgment based upon current information and involve a number of risks and uncertainties, and there can be no assurance that other factors will not affect the accuracy of such forward-looking statements. It is impossible to identify all such factors. Factors which could cause actual results to differ materially from those estimated by the company include, but are not limited to, government regulation; managing and maintaining growth; the effect of adverse publicity; litigation; competition; and other factors which may be identified from time to time in the company's public announcements. DATASOURCE: Apple Rush Co., Inc. CONTACT: Investor Relations, Apple Rush Co., Inc., +1-407-389-5900 Web Site: http://www.applerush.com/

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