LONDON, Jan. 10, 2013 /PRNewswire/ -- UK Aptitude
Life Ltd (OTC Pinksheets: SUNB), an energy and health drink company
based in the UK, is pleased to announce that samples of the
Company's newly formulated Aptitude Kids drink have arrived and the
taste test results recently conducted have been overwhelmingly
positive.
In taste tests performed to 25 children, aged between 3 to 8
years old, Aptitude Kids drink was the unanimous favourite.
The children were presented with several major soft drinks,
including Aptitude Kids drink, and asked to select which drink they
preferred. All 25 children indicated an overwhelming
preference for Aptitude Kids drink.
David Foote, a Spokesperson for
Aptitude Life commented, "We are delighted by these test results
because as we have maintained, it is possible to create a healthy
drink with a taste that children love. Aptitude Kids drink's
special blend of natural, healthy ingredients make it a perfect
choice for parents, while its great taste guarantees it will be a
big hit with kids. We remain committed to combating health
risks like obesity caused by high sugar intake especially in
children by formulating and introducing healthy, low calorie, great
tasting beverages. The recent taste testing results so far
validates this product offering."
Aptitude Kids drink provides a great way to help kids eat and
drink healthily in support with the wishes of parents and campaigns
such as Jamie Oliver's "Ministry of
Food" initiative. Aptitude Kids blend is created with 100%
natural ingredients and doesn't contain a single drop of sugar or
fructose corn syrup. Parents love it because it's healthy, and kids
love it because of its naturally refreshing flavor.
According to a recent report by Beverage Marketing Corp.
(BMC), a New York-based research
and consulting firm, "The marketplace is splintering, and people
want more variety now and that means more beverage choices." This
trend has been developing for the past few decades, but has become
increasingly notable in recent years. According to BMC
statistics, carbonated drink volume has declined seven consecutive
years as consumers gravitate to noncarbonated choices.
The vitamin water brand showed the biggest compounded annual
growth of any beverage at fast feeders over the past five years,
rising more than 27% per year. "The push to get kids to move away
from sodas and eat healthier led to the boost in juice offerings,
even if they may not have less sugar, it's all about feeling better
about what you are ordering."
According to the New England Journal of Medicine, the
average American gets about 7% of daily calories from
sugar-sweetened beverages, and that consumption of these drinks
already dropped by 20% between 2001 and '10. However, youngsters
tend to drink more than adults: some studies show that kids get
about 15% of their daily calories in liquid form, largely from
sodas and 100% fruit juices.
About
Aptitude Life's goal is to research and develop innovative
products from natural sources to help people build a better and
healthier quality of life. Enthusiastic sports professionals and
health conscious individuals created Aptitude Life Ltd, in the late
90s as a result of certain increasing market demands in the vitamin
supplement area. As a result of extensive research conducted by the
company to explore the advantages and disadvantages of the various
drinks being offered within the market, the company decided to use
a new and fresh approach developed with the help of health care
professionals and chemists. These new drinks were developed to meet
the unique needs of health conscious individuals and their
nutritional goals.
The philosophy of Aptitude Life is based on the
premise that the human body is best prepared to withstand the
negative effects of global environmental stress, if it is given the
natural supplements rarely available in the typical modern western
diet. For more information on the Company please visit
http://aptitudelife.com/
For more information contact:
Aptitude Life Ltd.
66-68 High Road
Bushey Heath
Herts, UK
WD23 1GG
UK Free-phone: +44 800 088 5584
Local UK: +44 203 514 4767
North America Toll-free:
1-877-581-3742
Email: ir@aptitudelife.com
Forward Looking Statement:
This news release contains forward-looking statements as defined
by the Private Securities Litigation Reform Act of 1995 -
forward-looking statements concerning plans, objectives, goals,
strategies, future events of performance and underlying assumptions
and other statements which are other than statements of historical
facts. These statements are subject to uncertainties and risks
including, but not limited to, product and services demand and
acceptance, changes in technology and in economic, political and
regulatory conditions and to all of the risks generally associated
with a company at Aptitude Life Inc.'s stage of development. All
such forward looking statements, whether written or oral, and
whether made by or on behalf of the company, are expressly
qualified by these cautionary statements. In addition, the Company
disclaims any obligation to update any forward-looking statements
to reflect events or circumstances after the date hereof.
SOURCE Aptitude Life Ltd