BLLB Bell Buckle Holdings Inc (PK)

Bell Buckle Holdings, Inc. (Pink Sheets:BLLB) today announced that effective June 29, 2007, the Company changed its name from Digital Color Print, Inc. to Bell Buckle Holdings, Inc. and began trading under its new stock symbol (BLLB:PK). Also, the Company announced a 1 for 100 reverse split of its outstanding common stock shares in which one share of the Company's Common Stock will be issued in exchange for every 100 shares of holders of record of Common Stock as of the close of June 25th, 2007. The reverse split, name change and stock ticker symbol change became effective at the market open 6/29/07. New share certificates will be issued by the Company's transfer agent when certificates are physically surrendered, by issuing one new share for every 100 shares surrendered. Fractional shares will not be issued in connection with the reverse split. Rodney Simmons, CEO and Chairman of the Board, said, "This is a very exciting time for our all-natural foods Company as we work on building our brands and distribution channels. We believe the reverse stock split, name and stock symbol change is in the best interest of our shareholders." About Bell Buckle Holdings, Inc. Operating under the Bell Buckle Country Stores, Inc. name, Bell Buckle Holdings, Inc. is an award winning Tennessee corporation established as a family owned and operated business to produce and distribute a wide variety of all-natural food products, using the best ingredients available. Its products have won Best of Show at some of the nations most prestigious fancy food shows. Through the years, the Company has grown to include 5 brands, 239 products, and is sold in more than 2400 grocery stores across 39 states. In addition, through the Company�s gift industry sales, its Captain Rodney Private Reserve and Rose & Ivy products have been sold in all 50 states and overseas to small gift shops and big box retailers. Additional information about Bell Buckle Holdings, Inc. is available on the Company's web site at http://www.BellBuckle.com. Safe Harbor Disclosure: This press release includes "forward-looking statements" within the meaning of the federal securities laws, commonly identified by such terms as "believes," "looking ahead," "anticipates," "estimates" and other terms with similar meaning. Although the Company believes that the assumptions upon which its forward-looking statements are based are reasonable, it can give no assurance that these assumptions will prove to be correct. Important factors that could cause actual results to differ materially from the Company's projections and expectations are disclosed in the Company's filings with the Securities and Exchange Commission. All forward-looking statements in this press release are expressly qualified by such cautionary statements and by reference to the underlying assumptions.