NEW YORK, NY and LOS ANGELES, CA and LONDON, UNITED KINGDOM --
(NewMediaWire- Dec 22, 2015) - Digital Brand Media &
Marketing Group, Inc. (OTC PINK: DBMM) is welcoming substantial investment in
2016 to develop its brand, Digital Clarity, in conjunction with a
strong investor outreach program directed at intelligent target
markets that are global and not restricted to the US alone. The
program will be significant and reflective of the global interest
in experienced Digital Marketing companies. The use of Social media
such as twitter in investor awareness is growing dramatically, and
since the whole panoply of social media and digital technology
platforms represent the Company's expertise, a strategic,
integrated internally-directed program is a logical next
step.
DBMM's growth has been vertical, and now it needs capital to
match. There are few industries today in the midst of a meteoric
rise such as digital marketing is experiencing. The whole consumer
paradigm has been disrupted. Digital ad spending will grow 17.2% to
$160 billion in 2015 and another 13.6% in 2016. The capital
infusion into DBMM is necessary to support the client growth taking
place and the need for increased infrastructure in London, New York
and Los Angeles to support new clients in each of the geographies.
Since our press release in late October 2015 included mention of
more new clients, DBMM is growing the client base further. The
Company is developing a digital footprint for a multi-billion
dollar company who acquires distressed brands and executes
turnarounds of each brand, and an Asian telecoms company is in the
pipeline. The New Year will also begin a relationship with an
iconic New York dinnerware brand which sells globally, but needs a
digital strategy. Those are a few; there are others in the wings
which will be brought on board coincident with an infrastructure
expansion to support each client individually.
Reggie James, Co-Chief Operating Officer and Senior
Vice-President Marketing & Communications, commented: "An
increasing number of corporations are raising the profile of
digital strategy stewarded at the Board of Directors level and
executed by the Chief Marketing Officer (CMO). Since DBMM's entry
is always at the BOD or senior principal level, the narrative we
have been honing in advising boards on their digital brand
enhancement strategy, is reinforced. Right place, right time, right
product!" Gartner, a market research and advisory firm, stated that
CMO's budgets were increased 10% this year and are expected to rise
another 11% again in 2016 with digital commerce focus to include
analytics and lead conversion. http://goo.gl/nsrPgT
The Company has reached a stage of growth from which it can
evolve away from short term financing indicative of the micro-cap
market, to a business which is scaling up dramatically and can
attract mezzanine financing, or significant high net worth
investors who are attracted to the industry and the growth
potential. As mentioned previously, an acquisition to add more
scale of clients and talent will augment the organic growth already
taking place. Discussions are underway with several such
entities.
To position the capital raise properly, the 10-K being prepared
will reduce all of the debt which has been eliminated thus far, as
well as the extinguishment of derivative liabilities and interest
expense being carried on the balance sheet. The aged debt removed
in the 1Q2016 will be included in the 10-K and is one of the
upsides of the delay associated with the filing. The 10-K is
audited and that document will serve us well in the aforementioned
discussions. In addition, DBMM's PR's which describe the evolution
of the digital marketplace are part of the foundation for the
Business Plan DBMM is executing, and reinforces the space in which
we are operating which is becoming more and more welcoming as our
margins remain between 35-55%. This makes for a very attractive
outlook with a simple business model utilizing technology
enhancements and social media additions without having to fund the
tech. All the Company has to do is adjust the analytics and
algorithms and model the client's value proposition. Because of the
holiday season and year-end requirements of the professional
advisors, the 10-K will be ready in the New Year. DBMM expects it
to be the most positive and best forward-looking 10-K to date.
James went to restate, "DBMM's business model is supported by
industry growth and the market in which we operate, and the only
barrier to growth is sizable investment into the company to drive
scale. Hampleton's recent M&A report is a good source for the
digital marketing sector."
www.hampletonpartners.com/report/digital-marketing/
Furthermore, Publicis Groupe's Zenith Optimedia expects digital
media to pass TV in 2018, with nearly $68 million in ad sales
compared to $66 billion for TV. It also predicts mobile ads will
account for 50.2% of Internet advertising in 2018, surpassing
desktop ads for the first time. As interesting, is the
traditional advertising is giving way to word of mouth and sharing
information, which brings us full circle back to the importance of
social media in the equation. Digital Clarity's algorithms evolve
to stay on top of all developments in technology, the web, mobile
and social. Twitter's evolution to include periscope is a perfect
example -- 72% of customers who bought an item online after
browsing in-store.
DBMM sees 2016 as continued growth in scale and talent and
clients and influence.
About Digital Brand Media & Marketing Group, Inc.
(DBMM):
DBMM Group crafts, designs and executes digital marketing
strategies across multiple ad platforms and social media networks
for a broad array of clients to help each of them establish a
uniform brand identity across the digital universe. The product
offering is a unique value proposition of intelligent analytics
provided by an experienced digital marketing and technology
team.
Safe Harbor Provisions:
The foregoing contains certain predictive statements that relate to
future events or future business and financial performance. Such
statements can only be predictions, and the actual events or
results may differ from those discussed due to, among other things,
those risks described in DBMM's reports filed with the SEC.
Opinions expressed herein are subject to change without notice.
This document is published solely for information purposes, and is
not to be construed as an offer to sell or the solicitation of an
offer to buy any securities in any state. Past performance does not
guarantee future performance. Additional information is available
upon request.
