--Mexico one of Philip Morris's largest markets, according to Citi

--Industry volume in Mexico has been hurt by price increases

--Deal expected to modestly add to future earnings

(Updates with additional background, analyst commentary and the latest stock quote.)

 
   By Saabira Chaudhuri and John Kell 
 

Philip Morris International Inc. (PM) has agreed to buy Grupo Carso SAB's (GPOVY, GCARSO.MX) 20% stake in its Mexico tobacco business for about $700 million, giving the tobacco company complete ownership of its Mexican unit.

Grupo Carso--a conglomerate founded by the one of the world's richest men, Carlos Slim Helu--is selling its stake in Philip Morris Mexico SA at a final price that is subject to a potential adjustment based on Philip Morris Mexico's actual performance.

The deal is expected to close by the end of September and is projected to marginally add to Philip Morris' earnings per share as of the fourth quarter.

Mexico is an important market to Philip Morris, which sells Marlboro, L&M and other cigarette brands in more than 180 markets. Citi analyst Vivien Azer estimates Mexico is the company's tenth largest market, with the country representing 1% of industry volume and 3% of Philip Morris's global volume.

Mexico is also one of Marlboro's strongest markets globally, where the brand commands 53% of the market. But the industry's cigarette volume there has been hurt by price increases enacted in early 2012 and 2013.

Ms. Azer estimates the deal will marginally add to earnings this year, but left the bank's estimates for 2013 unchanged. For 2014, as a result of today's deal, Citi raised its full-year 2014 earnings estimate by two cents a share. Overall, analysts surveyed by Thomson Reuters expect Philip Morris to report per-share earnings of $6.26 in 2014.

Philip Morris shares were down 0.8% to $94.25 in recent trading. The stock is up 13% in 2013, underperforming the broader market's gain.

Write to Saabira Chaudhuri at saabira.chaudhuri@dowjones.com and John Kell at john.kell@dowjones.com

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