New Striking™ Web Boutique Targets the Skin Care Needs of Menopausal Women with SmartPeptide™ Innovation
25 Août 2009 - 7:05PM
Business Wire
Via Helix BioMedix (OTCBB: HXBM) -- At the forefront of
solutions for hormonally aging skin, Striking™ Skin Care with
SmartPeptides™ has launched a new e-commerce boutique,
www.strikingskincare.com, blending the best of beauty,
cosmeceuticals and social community.
The new website is designed so every woman can access the
dermo-basics: science made simple, concise information on the
advanced ingredients, and easy access to an ongoing skin care
dialogue.
“We want the Striking website and social community to be an
informative and entertaining resource for the latest in skin health
and beauty trends,” said Robin Carmichael, Vice President of
Marketing & Business Development. "The web boutique offers the
high performance and elegant Striking Skin Care line formulated
with SmartPeptide technology that specifically targets the needs of
skin ravaged by transitioning hormones. Striking picks up where a
woman’s previous basic skin care starts to wear down in performance
and reinvents new vitality and radiance."
About The Website
The vibrant and spa-like website provides an easy to navigate
online environment where visitors can learn more about the
products, ingredients, and brand at the click of a button.
The site includes enhanced features such as an ongoing video
series as well as an engaging social community supported by
Twitter, Facebook, YouTube, the Striking Blog and the Simply
Striking™ monthly newsletter.
About The Products
With over 45 million menopausal and post-menopausal women in the
US, Helix BioMedix recognized the need for skin care formulated for
the needs of hormonally aging skin. The dermatologist tested
Striking anti-aging cosmeceutical line was developed with an
emphasis on skin health and proven efficacy.
Helix BioMedix SmartPeptide™ technology is the core of Striking
Skin Care’s moisturizer, eye and serum products that help with
common aging concerns such as loss of firmness, fine lines and
wrinkles and dry, damaged skin. The Striking Skin Care line works
synergistically to restore a radiant appearance. Every drop of
Striking Skin Care products deliver the latest dermatologist tested
formulations to help support and refine the skin.
Affordably priced, the skin care collection includes:
Striking Multi-Peptide Serum 1.13oz SRP $65
Striking Rejuvenating Eye Creme 0.5oz SRP $35
Striking Restorative Moisture Creme 1oz SRP $42
Striking Multi-Vitamin Creme Cleanser 8oz SRP $28
About The Technology
Only Helix BioMedix holds the patents to SmartPeptide
technology. The next generation in scientifically advanced
ingredients, SmartPeptide molecules are targeted to address changes
in the appearance of skin associated with the aging process by
mimicking specific amino acid chains that support the body’s own
defend and protect systems. In a recent clinical study, 84% of
Striking Multi-peptide Serum users said they saw a reduction in
fine lines and wrinkles after just 14 days of use. Additionally,
unlike many other products on the market, Striking Skin Care
products are free of parabens, fragrance, artificial colors,
pore-clogging ingredients and formaldehyde-releasing
ingredients.
About Helix BioMedix, Inc.
Helix BioMedix, Inc. is a biopharmaceutical company with an
extensive library of diverse bioactive peptides and patents
covering six distinct classes and hundreds of thousands of peptide
sequences. Core competencies include peptide design, synthesis and
characterization together with assay development, screening, tissue
culture and microbiology, leveraged through relationships with
contract research organizations and peptide manufacturers. The
company takes product development programs from theoretical concept
to a validated and qualified skin care active ingredient fully
validated as to efficacy and safety. Applications for Helix
BioMedix peptides include anti-aging cosmeceutical skin care and
acne treatment as well as other topical anti-infective
pharmaceuticals and wound healing applications. Striking and
SmartPeptide are trademarks of Helix BioMedix, Inc. More
information about the company and its proprietary peptides may be
found on the company’s website at www.helixbiomedix.com.
Helix Biomedix (PK) (USOTC:HXBM)
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