Helix BioMedix Acquires Ownership Interest in NuGlow Skincare
09 Juillet 2010 - 12:01AM
Business Wire
Helix BioMedix, Inc. (OTCBB: HXBM), a developer of bioactive
peptides, today announced it has acquired 30 percent ownership
interest in NuGlow Cosmaceuticals, LLC (NuGlow). As part of the
transaction, the companies have also entered into a three year
supply agreement in which Helix BioMedix will provide NuGlow with
finished skin care products, including certain private label
cosmeceutical, sun care and acne care products. NuGlow will place
its first order by July 31, 2010.
“We are pleased to announce our investment and supply agreement
with NuGlow, which creates the opportunity to bring the next
generation in advanced skin care technology products to consumers,”
stated R. Stephen Beatty, President and Chief Executive Officer of
Helix BioMedix. “NuGlow has established a tested, cost-effective
and proven direct response model that I believe will increase the
value proposition for the commercialization of Helix BioMedix
technologies. We currently expect the initial marketing campaign to
begin in the Fall with NuGlow targeting 28-50 year-old women. This
campaign complements our Striking™ Skin Care marketing focus by
including a younger demographic. Today’s announcement is
particularly exciting in that it comes at a time when we expect to
announce record quarterly revenue for the second quarter. We are
very pleased with our continued progress as we execute on our
strategic growth initiatives.”
“We are very fortunate to be able to partner with Helix BioMedix
Inc.,” said Steven Sheiner, Chief Executive Officer of NuGlow.
“Their advanced line of peptides and superior formulations will
allow us to expand our offerings significantly. We spent a
great deal of time looking for a company with which we could build
a strong direct-to-consumer business and in every way Helix
BioMedix is that company.”
About Helix BioMedix, Inc.
Helix BioMedix, Inc. is a biopharmaceutical company with an
extensive library of diverse bioactive peptides and patents
covering six distinct classes and hundreds of thousands of peptide
sequences. Core competencies include peptide design, synthesis and
characterization together with assay development, screening, tissue
culture and microbiology, leveraged through relationships with
contract research organizations and peptide manufacturers. The
company takes product development programs from theoretical concept
to a qualified skin care active ingredient fully validated as to
efficacy and safety. Applications for Helix BioMedix peptides
include anti-aging cosmeceutical skin care and acne treatment as
well as other topical anti-infective pharmaceuticals and wound
healing applications. Striking™ and SmartPeptide™ are trademarks of
Helix BioMedix, Inc. More information about the company and its
proprietary peptides may be found on the company’s website at
www.helixbiomedix.com.
About NuGlow Cosmaceuticals, LLC
NuGlow Cosmaceuticals, LLC is a specialty skincare company
focused on providing only the highest quality products to improve
the appearance of skin using a direct-to-consumer model. The
company’s skincare products are designed to enhance skin
appearance, reduce signs of aging and provide other skincare
benefits. Established in 2003, NuGlow is based in Los Angeles,
California.
Forward Looking Statements
This press release contains forward-looking statements
(statements which are not historical facts) within the meaning of
the Private Securities Litigation Reform Act of 1995. These
forward-looking statements include statements regarding activities,
events or developments that the company expects, believes or
anticipates may occur in the future, including statements related
to its potential growth, product development and commercialization
and revenue. A number of factors could cause actual results to
differ from those indicated in the forward-looking statements,
including the company's ability to successfully raise additional
capital, enter into revenue generating license agreements, continue
its research and development efforts, including pre-clinical and
clinical studies, and continue developing marketable peptide-based
products, and general economic conditions. Additional assumptions,
risks and uncertainties are described in detail in the company’s
reports and other filings with the Securities and Exchange
Commission. Such filings are available on the company’s website or
at www.sec.gov. Readers are cautioned that such forward-looking
statements are not guarantees of future performance and that actual
results or developments may differ materially from those set forth
in the forward-looking statements. The company undertakes no
obligation to publicly update or revise forward-looking statements
to reflect subsequent events or circumstances.
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