SANTA MONICA, Calif.,
July 12, 2013 /PRNewswire/
-- INVENT Ventures (OTC: IDEA) a business development company
that invests in early-stage web technology companies, announced
today its portfolio company VIRURL was written up in Forbes.com for
the second time in the last seven months.
The Forbes article, published on July
3rd titled "Future of Content: How To Improve Ads
On The Web," mentions VIRURL is working with both small bloggers
and large publishers including Time Inc., Sports Illustrated, Vice,
and Warner Music Group. The article explains that banner ads are no
longer effective on the web and consumers have become 'banner
blind'. The article states:
"One Los Angeles-based startup
Virurl has the vision to eliminate banner blindness all together
and start to provide quality content around the Web through a
network of influencers (bloggers, writers, and publications). In
short, Virurl seeks to vet and spread the good stuff, and leave the
bad stuff behind. How do they do this?"
To read the Forbes.com article in full please visit:
http://www.forbes.com/sites/lorikozlowski/2013/07/03/future-of-content-how-to-improve-ads-on-the-web/
VIRURL was previously written up on Forbes.com in December of
2012.
http://www.forbes.com/sites/lorikozlowski/2012/12/27/going-viral-a-startup-monetizing-content-for-publishers-and-advertisers/
Additionally, VIRURL CEO Francisco
Diaz-Mitoma was also selected in 2012 for the Forbes "30
under 30 List" for Media Executives.
http://www.forbes.com/pictures/eeji45eegdf/francisco-diaz-mitoma-28-ceo-virurl/
"VIRURL is quickly gaining traction in the online advertising
space. We at INVENT are very pleased with VIRURL's performance and
the dramatic increase in their value since our initial seed
investment" stated INVENT CEO Bryce
Knight.
In 2012 VIRURL won the "Next Big Thing" Web Conference in
New York. More recently in 2013,
another INVENT company, Stockr won the Vator Splash LA start up
competition for most exciting company in Los Angeles. INVENT's portfolio companies have
also been featured in Bloomberg, Business Week, TechCrunch, CNN
Money, Technorati, Business Insider, The Huffington Post and many
other publications.
About VIRURL
VIRURL is a native advertising company developing advertising
technology to connect content owners with a targeted audience on
the web. VIRURL has signed up over 100,000 influencers and
publishers to earn revenue from distributing sponsored articles and
sponsored videos. For more information about VIRURL, visit
www.virurl.com.
About INVENT Ventures, Inc.
INVENT Ventures, Inc. (OTC: IDEA) is a publicly traded venture fund
that builds and invests in early-stage technology businesses.
INVENT pursues ventures in the web, mobile and biotechnology
markets, and has built six companies at various stages of
development. INVENT is headquartered in Santa Monica, California in the dynamic
Silicon Beach area. For more information on INVENT, visit
www.invent.vc.
Safe Harbor Statement
Certain statements contained in this document that are not
historical fact are "forward-looking statements" as that term is
defined in the Private Securities Litigation Reform Act of 1995.
The words or phrases "will likely result," "are expected to," "will
continue," "is anticipated," "believes," "estimates," "projects" or
similar expressions are intended to identify these forward-looking
statements. These statements are subject to risks and uncertainties
beyond our reasonable control that could cause our actual business
and results of operations to differ materially from those reflected
in our forward-looking statements. The safe harbor provisions
provided in the Securities Litigation Reform Act do not apply to
forward-looking statements we make in this document.
Forward-looking statements are not guarantees of future
performance. We based our forward-looking statements on our current
expectations about future events.
Although we believe that the expectations reflected in our
forward-looking statements are reasonable, we cannot guarantee you
that these expectations actually will be achieved. We are under no
duty to update any of the forward-looking statements after the date
of this filing to conform those statements to actual results. In
evaluating these statements, you should consider various factors,
including the Risk Factors.
SOURCE INVENT Ventures, Inc.
