Idle Media, Inc. 2010 Page Views Reach Almost 1 Billion Across the Company's Network of Websites
06 Janvier 2011 - 2:30PM
Marketwired
Idle Media, Inc. (OTCBB: IDLM) today released its comparative
12-month visitor traffic statistics across its network of online
music, entertainment and gaming websites.
The results are for data collected January 1, 2009 through
December 31, 2009; and, January 1, 2010 through December 31, 2010.
The 12-month periods were compared, and the average increases were
as follows:
Unique Visitors -- 36,494,595 vs. 20,403,802, a gain of 79%
Visits -- 128,004,197 vs. 79,557,453, a gain of 61% Page Views --
934,229,832 vs. 571,397,864, a gain of 64%
Mr. Marcus Frasier, Founder and CEO of Idle Media, Inc., said,
"I commented in an earlier press release that as long as we met our
benchmarks, that consistent, monthly growth should lead to
substantial annualized gains in traffic. This is in fact what has
happened. Our growth in traffic over the past twelve months has
been manageable, which has allowed us to focus our efforts on
maximizing revenues and profitability."
Mr. Frasier added, "We realize that we have to continue to
innovate and grow our portfolio of sites, as well as exploit
opportunities that we have to increase revenues through continued
growth in advertising. As I have stated previously, when we begin
to implement our paid advertising campaigns and more aggressive
outreach to attract additional customers, we expect that both
traffic and revenues will increase significantly."
Explanation of terms used in this announcement:
A "Unique Visitor" is a statistic describing a unit of traffic
to a web site, counting each visitor only once in the time frame of
the report. This statistic is relevant to site publishers and
advertisers as a measure of a site's true audience size, equivalent
to the term "Reach" used in other media.
A "Visitor" is the browser of a person who accepts a cookie.
Idle Media, Inc. utilizes 1st party cookie technology. By this
definition, a visitor is a human being, and their actions are
'human' events, because only humans use browsers to navigate the
Internet (as opposed to a 'robot'). If a cookie is not accepted,
then we use IP numbers to track visitors.
A "Pageview" is a request to load a single page of an Internet
site. A page request would result from a web surfer clicking on a
link on another HTML page pointing to the page in question.
The Company collects and analyzes data on user traffic and
statistics using Google's analytical website monitoring
applications.
About Idle Media, Inc.
Idle Media, Inc. is a publicly traded new media technology
company that delivers cutting-edge content and online gaming
through its wholly-owned operating companies, including Dat Piff
(www.datpiff.com), a leading provider of online mix tapes and
user-generated content.
Learn more about Idle Media, Inc. at: http://www.idlemedia.com.
Follow Idle Media on Facebook and Twitter.
Information in this press release contains forward-looking
statements within the meaning of Section 27A of the Securities Act
of 1933, as amended, and Section 21E of the Securities Exchange Act
of 1934, as amended. Without limiting the foregoing, the words
"believes," "anticipates," "plans," "expects" and similar
expressions are intended to identify forward-looking statements.
The forward-looking statements may include our future operations,
financial condition and prospects and business strategies. These
forward-looking statements are subject to certain risks and
uncertainties that could cause our actual results to differ
materially. Factors that could cause or contribute to such
differences include, but are not limited to, those discussed in
this press release or in other documents including those filed with
the SEC. We undertake no obligation to revise or publicly release
the results of any revision to these forward-looking statements.
Given these risks and uncertainties, readers are cautioned not to
place undue reliance on such forward-looking statements.
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Contact: Investor Relations Mark Moline 760-208-1894
Idle Media (CE) (USOTC:IDLM)
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