International Drug & Explosives Detection Company IDenta Corp. Announces Strategic Alliance With an American Company
07 Mars 2012 - 4:15PM
Marketwired
IDenta Corp. (PINKSHEETS: IDTA) CEO Yaacov Shoham today announced:
IDenta Corp. has signed a strategic alliance with Oximeter Plus,
Inc. Oximeter Plus is a Long Island, NY, USA based distribution and
marketing firm. The IDenta Touch&Know brand will be presented
by Oximeter Plus at the NASSP Annual conference on
March 8-10, 2012 in Tampa, FL (Booth #503).
The USA team will then take the IDenta Touch&Know brand on
the road to various markets at the following events:
- ASCD Conference on March 24-26, 2012 in
Philadelphia, PA (Booth #1165)
- CUPSA on April 19, 2012 in Atlantic City, NJ
(Booth TBA)
- IACLEA Expo on June 15-16, 2012 in Reno, NV
(Booth #315)
- National PTA Convention on June 21-24, 2012 in
San Jose, CA (Booth #511)
Oximeter Plus has extensive expertise and over 35 years of
experience in launching new and innovative products and services.
Their expertise and experience has been over a diverse range of
markets -- from mass consumer markets to niche b2b markets.
"We will be testing multiple markets simultaneously where drug
testing solutions have not been introduced. IDenta's patented
design allowing for easy, safe and accurate use will open these
markets to IDenta drug testing," said Gabe Ruttner, Director of
Business Development of Oximeter Plus, Inc.
The Oximeter Plus sales staff is well connected and has strong
working relationships with buyers in diverse markets. Oximeter
Plus' client portfolio includes Walgreens, CVS, Rite Aid, Wal-Mart,
Bed Bath & Beyond as well as dozens of regional retail pharmacy
chains, 3500 independent pharmacies and DMEs, pharmacy trade
wholesalers, small independent mom and pop shops, national branded
catalogs, and .coms such as drugstore.com, amazon.com, cvs.com
walgreens.com and Walmart.com. Past projects have successfully
placed products on the shelves and websites of such retailers as
Home Depot, Menards, Lowes, Target, BJ's, Costco, Modell's Sporting
Goods, Sports Authority, Dick's Sporting Goods, Academy Sports, Big
5 Sporting Goods, Brookstone and TV shopping channels QVC and
HSN.
The Oximeter Plus team has a fully equipped creative staff
including highly proficient web/software engineers and graphic
designers. The creative team is responsible for sales
presentations, professional emails, sophisticated interactive and
highly educational websites, tradeshow booth design, package design
and other brand related requirements. Already, the Oximeter Plus
staff has launched http://touchandknow-worldwide.com/ to begin
promotion of the Identa Touch&Know brand. Oximeter Plus is also
capable of providing logistics, EDI, warranty support and other
back office requirements.
The collective talents of the Oximeter Plus team provides its
clients with a full turnkey solution to sales, marketing and
logistics in the USA. Identa welcomes Oximeter Plus to its global
list of distributors.
IDenta's entire product line may be found at
www.identa-corp.com, www.drugsdetector.com and www.identa.biz
ABOUT IDENTA Since 2003, IDenta Corporation has been recognized
as a worldwide leader in the development of proprietary on-site
drug, drug precursor and explosive detection kits. IDenta develops,
manufactures and distributes products for both the professional and
civil markets which consistently pass the highest qualifications
and testing procedures of law enforcement and security agencies
around the world.
DISCLAIMER Certain of the statements contained herein may be,
within the meaning of the federal securities laws, "forward-looking
statements" that are subject to risks and uncertainties that could
cause actual results to differ materially from those described in
the forward-looking statements. Such forward-looking statements
involve known and unknown risks, uncertainties and other factors
which may cause the actual results, performance or achievements of
the company to be materially different from any future results,
performance or achievements expressed or implied by such
forward-looking statements. These forward-looking statements are
based on management's expectations as of the date hereof, and the
company does not undertake any responsibility to update any of
these statements in the future.
For Investor Relations, lobbying interests or information
concerning IDenta's products internationally or the development of
new chemical detectors, contact: Yaacov Shoham, IDenta Corp., CEO,
Tel: +972-52-6554487, fpi@drugsdetector.com, www.drugsdetector.com
www.identa.biz. www.identa-corp.com
Contact: Yaacov Shoham IDenta Corp. CEO Tel: +972-52-6554487
fpi@drugsdetector.com http://www.identa.biz www.drugsdetector.com
www.identa-corp.com Contact: fpi@drugsdetector.com Contact: Gabe
Ruttner Director of Business Development Tel: 516.626.6226x302 Fax:
516.626.6227 gruttner@oximeterplus.com info@touchandknow-usa.com
Press Kit Available at
http://touchandknow-usa.com/presskit.zip
Identa (QB) (USOTC:IDTA)
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