Success at X-Games Spurs Wider Use of TrackMoist
11 Juillet 2014 - 2:30PM
Winning Brands Corporation (OTCPK:WNBD) reports that its TrackMoist
brand www.TrackMoist.com has performed so well at Winning Brands'
largest pilot project to-date, the 2014 Summer X-Games in Austin,
Texas, that a range of new TrackMoist projects domestically and
internationally has been generated. This includes a striking pilot
project completed in Europe yesterday. TrackMoist is mixed with
water to moisten & control soil that is used as a "performance
surface" in sports and entertainment venues. The treatment
preserves desirable surface characteristics while also reducing
dust and the frequency of re-watering. This gives participating
facilities financial and operational benefits, as well as enhancing
their spectator experience.
TrackMoist was the soil-conditioning solution used by
contractors responsible for preparing the dirt sports &
entertainment surfaces at the 2014 Summer X-Games. Positive
feedback across a range of performance metrics there has validated
the contribution of TrackMoist to the work of soil surface
managers. One gallon of TrackMoist concentrate produces up to
45,000 gallons of treated water and is therefore efficient to
transport and use.
The result has been growing awareness of TrackMoist in social
media amongst participating athletes/performers and facilities
operators, stimulating trial applications in a variety of new
settings. Internationally, Phase I of a TrackMoist pilot
project in The Netherlands was completed July 9th at the Speedway
Blauwhuis facility in Wolsum. The dirt track was
prepared 2 days before sprint car racing using TrackMoist. As
a result, the facility was able to run ten heat races before
additional water maintenance was needed as compared to 2 races
previously using untreated water. Speedway Blauwhuis operates
its own water truck and has extensive watering experience to make
comparative findings. Trials will continue to broaden the base
line of results.
U.S. soil conditioning expert Randy Spraggins of
Special-T-Tracks in Ohio has now overseen the introduction of
TrackMoist to the Built Ford Tough Professional Bull Riding and
Monster Jam events for which he is responsible as a standard
operating procedure. He is assisting new facilities to develop
expertise with this application. Mr. Spraggins comments:
"We're getting a whole lot of calls. It's a little hard
to keep up with the questions and monitoring the
experiences. There's a learning curve for everyone. We
seem to be able to improve the quality of the dirt surface through
a bit of prep and management. It's satisfying to see positive
results. We're taking things one step at a time to do it right
– that's bringing people back for more. An equestrian location
in Waco, Texas recently started with a single unit for their trial,
and has come back for 4 more units because it worked so well for
them. There are positive situations like this happening in RC
(Radio Controlled) sports too. It's starting to look pretty
good."
Growing awareness of the TrackMoist brand is generating new
operating momentum for Winning Brands. The company's product
development initiatives, including TrackMoist, had been
overshadowed by the company's lead product 1000+ Stain Remover,
World's Most Versatile Cleaning Solution, during the formative
period of 1000+ branding. Winning Brands CEO Eric Lehner,
explains: "In our effort to focus on 1000+ and get it right, our
other projects were in the background for practical
reasons. With the positive reaction to our newest generation
of 1000+ branding by retail partners and consumers, our other
projects in the pipeline, like TrackMoist, can receive more
attention again. This renewal is generating more activity for
Winning Brands and enhances the company's exposure to new
business."
Mr. Lehner maintains a CEO Weblog for the benefit of
shareholders at www.WinningBrandsCorporation.com/blog. It is a
journal of the company's mission and provides answers to
shareholder questions. It is a regular source of public
information pertaining to the company pursuant to SEC Fair
Disclosure guidelines. It sets out with unusual candor the
challenges and aspirations of the company globally.
ABOUT WINNING BRANDS CORPORATION: Winning
Brands is a manufacturer of record for advanced environmentally
oriented cleaning solutions such as KIND®, 1000+™ Stain Remover,
World's Most Versatile Cleaning Solution™, and others through its
subsidiary Niagara Mist Marketing Ltd. It's best known
product is 1000+ Stain Remover; an alternative to conventional
cleaning solvents with unique desirable
properties. www.1000Plus.ca. 1000+ is available coast-to-coast
in Canada in some of that country's largest retailers including
Walmart, Home Depot, Lowe's, Canadian Tire, Home Hardware as well
as a number of U.S. outlets. TrackMoist and ReGUARD4 are
examples of industry-specific solutions from Winning Brands.
TrackMoist enhances the performance of dirt surfaces used in sports
and entertainment venues. ReGUARD4 is a range of fire safety
clean-up solutions for first responders' gear.
1000+, KIND, ReGUARD4 and TrackMoist are trademarks of Niagara
Mist Marketing Ltd in connection with indicated uses.Safe Harbor:
Statements contained in this news release, other than those
identifying historical facts, constitute "forward-looking
statements" within the meaning of Section 21E of the Securities
Exchange Act of 1934 and the Safe Harbor provisions as contained in
the Private Securities Litigation Reform Act of 1995. Such
forward-looking statements relating to the Company's future
expectations, including but not limited to revenues and earnings,
technology efficacy, strategies and plans, are subject to safe
harbors protection. Actual Company results and performance may be
materially different from any future results, performance,
strategies, plans, or achievements that may be expressed or implied
by any such forward-looking statements. The Company disclaims any
obligation to update or revise any forward-looking statements.
CONTACT: Comments for attribution:
Eric Lehner, CEO, WINNING BRANDS
92 Caplan Avenue, Suite 134
Barrie, Ontario L4N 0Z7
Tel: (705) 737-4062 Fax: (705) 737-9793
eric@winningbrands.ca
Randy Spraggins
SpecialTtracks@gmail.com
(330) 699-0175
Winning Brands (PK) (USOTC:WNBD)
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