YellowPages.com Increases Exposure by Millions to SBC SMARTpages.com and BellSouth(R) RealPages.com(R) Advertisers
04 Mai 2005 - 5:00PM
PR Newswire (US)
YellowPages.com Increases Exposure by Millions to SBC
SMARTpages.com and BellSouth(R) RealPages.com(R) Advertisers -
Joint Venture Bringing Potential Increase of 17 Million Monthly
Local Business Searches PASADENA, Calif., May 4 /PRNewswire/ --
YellowPages.com, a joint venture of SBC Directory Operations and
BellSouth Advertising and Publishing, is now paying off in a
substantial increase in potential exposure for SMARTpages.com and
RealPages.com advertisers. As a direct result of the joint venture,
consumer traffic to SMARTpages.com and RealPages.com advertisers
has increased by more than 17 million monthly searches. This puts
SMARTpages.com on pace to deliver more than 40 million combined
monthly searches and RealPages.com on pace to exceed 20 million
combined monthly searches to their local advertisers. As visitors
to the YellowPages.com site conduct a local business search, they
may find SMARTpages.com and RealPages.com advertisers in their
search results. "This is the first of many advantages the
YellowPages.com acquisition is bringing to SBC SMARTpages.com and
BellSouth RealPages.com advertisers," said Charles Stubbs, CEO and
President of YellowPages.com. "The goal of the joint venture was to
bring added value to advertisers - and this first step is doing
just that by placing advertisers where more customers can find
them." Stubbs said advertisers can of course see their listings and
ads on SMARTpages.com and RealPages.com, but can also access
http://www.yellowpages.com/ and view it as well. Kurt Elsaeser,
owner of Home Concepts, a contemporary furniture store in Atlanta,
welcomes the increased traffic and sees this as a great asset to
his Internet Yellow Pages advertising. "Our Internet Yellow Pages
presence gives customers the ability to link directly to our web
site ( http://www.atlantafutons.com/ ), which allows buyers to see
all of our merchandise at their leisure before making a purchase.
An increase in this traffic is exciting and we are very happy to
see the benefits YellowPages.com is bringing to our business," said
Elsaeser. The joint venture continues SBC Directory Operations and
BellSouth Advertising and Publishing's mission to be a premier
source for local online advertising solutions. The YellowPages.com
traffic comes at no additional cost to advertisers on
SMARTpages.com and RealPages.com. "Connecting buyers and sellers is
what sets effective local search apart from all others. This
additional traffic we are now providing our advertisers will do
just that. Our advertisers now have the opportunity to connect with
more customers, in more places, more often," said Myles Midgley,
Executive Director-Internet Yellow Pages for SBC Directory
Operations. Fabio Coelho, President of BellSouth's online directory
group, said the transition from RealPages.com to YellowPages.com
for BellSouth advertisers is in high gear, with more changes and
enhancements in the months ahead. "The future site, with the
intuitive brand, positions us to build on our current successes and
establishes one of the most prominent sites for connecting buyers
and sellers, as well as effective local search," Coelho said. About
YellowPages.com YellowPages.com LLC is a joint venture operation of
SBC Directory Operations and BellSouth Advertising and Publishing
Corporation. Formed in late 2004, the company currently operates
three leading Internet Yellow Pages sites - SMARTpages.com,
RealPages.com and YellowPages.com. Combined, the three sites
currently receive more than 50 million monthly consumer business
searches. In late 2005, the three sites will merge to form a
premier Internet Yellow Pages site at the URL
http://www.yellowpages.com/ . SMARTpages.com local advertising is
sold by SBC Yellow Pages. RealPages.com local advertising is sold
by BellSouth Advertising and Publishing Corporation. DATASOURCE:
YellowPages.com CONTACT: Media, Ed Patterson of YellowPages.com,
+1-678-406-2457, or Web site: http://www.yellowpages.com/ Company
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