Chrysler Group Launches New, HEMI(R)-powered Media Web Site
14 Juin 2005 - 11:09PM
PR Newswire (US)
Chrysler Group Launches New, HEMI(R)-powered Media Web Site * New
Web site with state-of-the-art technology delivers: * Faster page
loads * Easy-to-use navigation * New and improved search
functionality AUBURN HILLS, Mich., June 14 /PRNewswire-FirstCall/
-- Chrysler Group launched its new, custom-built media Web site
that promises to make the job of covering the automobile company
and its groundbreaking products faster and easier. Designed to meet
the specific needs of journalists, the new Web site is enabled by
state-of-the-art technology, which results in faster page loads,
easy-to-use navigation, and new and improved search functionality,
all within a bold, stylish design that captures the brand
characteristics of its cars and trucks. Access to the new media
site remains the same for registered users, through the
DaimlerChrysler corporate media site at
http://www.media.daimlerchrysler.com/ and clicking "Chrysler Group"
on the left navigation bar. "Our number one goal in Chrysler Group
Communications is to provide the media with information quickly and
easily," said Jason Vines, Vice President - Communications,
Chrysler Group. "We listened to what journalists told us and
redesigned our media site accordingly, taking advantage of the
latest Internet technologies to share information faster and in a
more user-friendly manner." Site Enhancements * Faster page loads:
Content access is really fast! The site has been optimized with
speed in mind. In an era of tighter deadlines and electronic news
delivery, journalists need a tool that shaves every second
possible. * Easy-to-use navigation: New drop-down boxes and
"flyouts" enable smooth and more intuitive navigation. * New and
improved search functionality: Text and image searches allow users
to quickly find what they need. * New "What Do You Need Fast?"
drop-down list: Replaces the "Drive-Thru Window" to quickly access
the most sought-after Chrysler Group information, such as vehicle
specifications, product press kits and pricing information. "We
plan to continually improve the Web site's performance, and, as
journalists become familiar with the new site, we welcome their
further input," Vines said. DATASOURCE: Chrysler Group CONTACT:
Markus Mainka of Chrysler Group, +1-248-512-2729; or Sharon Hegarty
of Stratacomm, +1-248-649-8000, Web site:
http://www.media.daimlerchrysler.com/
http://www.daimlerchrysler.com/
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