Chrysler 300 Driving Chrysler Brand Success
27 Avril 2006 - 5:12PM
PR Newswire (US)
AUBURN HILLS, Mich., April 27 /PRNewswire-FirstCall/ -- Big news
from Dodge and Jeep(R) has overshadowed Chrysler-branded vehicles
in recent months, but that's about to change. U.S. sales of the
Chrysler 300 surpassed the 300,000 mark in April 2006, making it
the quickest Chrysler brand vehicle to reach the milestone in 25
months. This comes on the heels of another Chrysler brand
achievement: global sales of the Chrysler PT Cruiser exceeded one
million units in March. In 10 years, Chrysler brand sales in the
U.S. have increased 144 percent from 265,897 units in 1995 to
649,293 units, making 2005 the brand's best sales year in company
history. Since its introduction in March 2004, the Chrysler 300 has
powered the Chrysler brand to new sales heights; first quarter
Chrysler brand sales increased 32 percent to 162,888 units compared
to first quarter 2004 sales of 123,460 units. "The Chrysler Group
is firing on all cylinders," Gary Dilts, Chrysler Group Senior Vice
President - Sales, said. "In addition to the growth of the Chrysler
brand, the all-new 2006 Dodge Caliber is moving out of dealer
showrooms at a brisk pace. The Jeep family is growing with the
recent introduction of the 2007 Jeep Compass and Jeep Patriot. We
have a strong product lineup going into the spring and summer
selling seasons." With the introduction of the Chrysler 300, the
Chrysler Group revived the rear-wheel-drive (RWD) sedan after a
15-year hiatus. In addition, the legendary HEMI(R) engine returned
to the Chrysler brand after nearly 50 years with the debut of the
Chrysler 300C. Personifying the image of new American muscle, the
Chrysler 300 earned the title of the most-awarded new car in
automotive history in 2005. However, the Chrysler brand is always
looking to improve. Coming later this year, the 2007 Chrysler 300
Long Wheelbase will feature a wheelbase that is six inches longer
than the current model, providing more than 46 inches of rear
legroom and an additional 10.2 cubic feet of interior space. This
extended Chrysler 300 is expected to attract sales from the
limousine industry, as well as retail customers. "The Chrysler
brand's forward-thinking vehicle designs continue to resonate well
with the public and are some of the most desired in the
marketplace," Dilts said. "With a portfolio lineup to accommodate
almost every vehicle price segment, the performance, luxury and
affordability of Chrysler brand vehicles continues to stand out."
DATASOURCE: Chrysler Group CONTACT: Christina Biache,
+1-248-512-9414, , or Kevin McCormick, +1-248-512-6218, , for
Chrysler Group Web site: http://www.media.daimlerchrysler.com/
http://www.daimlerchrysler.com/
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