- The Real Yellow Pages(R) from BellSouth Estimated to Have the Largest Distribution in the Market* TAMPA, Fla., July 6 /PRNewswire/ -- BellSouth is adding to their Florida footprint by bringing The Real Yellow Pages and YELLOWPAGES.COM to the Tampa and St. Petersburg/Clearwater areas, and they are bringing in new jobs to the area market. The Real Yellow Pages is the leading print directory in Florida and the Southeast U.S. With the new markets, BellSouth is following successful launches of the The Real Yellow Pages in the Tallahassee and Fort Walton-Destin markets. Tampa, St. Petersburg, Clearwater, Tallahassee and Fort Walton-Destin are not covered by BellSouth telecommunications service, but are key markets for the company's directory division. The company opened its area office last week in a ceremony in Tampa. Cindy Miller with the City of Tampa and Kim Scheeler with the Tampa Chamber of Commerce welcomed BellSouth. The Real Yellow Pages also gave a gift to the Warrick Dunn Foundation as part of the festivities. "This is an exciting time for all of us at BellSouth, as we enter the Tampa, St. Petersburg and Clearwater markets. Our portfolio of print and Internet Yellow Pages products gives advertisers superior opportunities to maximize their reach to local buyers. The distribution of our directories will give advertisers a broad reach in the market, and with YELLOWPAGES.COM, advertisers will also have the advantage of an Internet site with the name and traffic to bring even more buyers to their phones and storefronts," said Bill Walsh, regional vice president for BellSouth Advertising & Publishing. Walsh pointed out that BellSouth's entry into the local market will mean new jobs for the area. More than 100 new sales, marketing and support personnel are to be added, with additional employees possible in the months and years to come. "We not only pride ourselves on the best, most highly-valued directory in our markets, but we also take pride in the number of jobs and careers we bring to our markets. Our sales and support staff are the best in the business, and we look forward to that continuing here in the Tampa, St. Petersburg/Clearwater areas," Walsh said. The first Tampa directory, which will be distributed throughout Hillsborough County, will begin delivery in March of 2007, with an estimated 1.4 million copies. The distribution will make The Real Yellow Pages the largest in the Tampa market*. In addition to the print directories, businesses will benefit from the YELLOWPAGES.COM nationwide Network with 30.9 million unique monthly visitors in May 2006**. "Tampa continues to see tremendous business and residential growth. Our research uncovered the need for a more complete print and Internet directory solutions in the market, and BellSouth is proud to fill this need by bringing The Real Yellow Pages and YELLOWPAGES.COM to the Tampa community," said Walsh. The St. Petersburg/Clearwater directory will begin selling to businesses in late 2006 or early 2007 with delivery scheduled for September 2007. An estimated 1.3 million editions of The Real Yellow Pages print and electronic directories are scheduled for delivery in Pinellas County. Directories are also planned for Pasco and Polk Counties in 2007. About BellSouth Advertising and Publishing BellSouth Advertising & Publishing Corporation (BAPCO) is the leading provider of Yellow Pages in the southeast. BAPCO publishes 68 million copies of the print Yellow Pages in more than 500 editions in the nine-state BellSouth region. Users referred to The Real Yellow Pages(R) from BellSouth nearly 1.6 billion times in 2005 and the YELLOWPAGES.COM network is expected to reach one billion searches in 2006 (http://www.yellowpages.com/). The Real Yellow Pages is a powerful information resource, linking buyers and sellers, with approximately 85 percent of consumers who reference the directories' most frequently used headings making a purchase based on their findings. *Based on comparisons of projected 2007 BellSouth Advertising & Publishing Tampa/Hillsborough County distribution compared to Verizon and Yellow Book 2006 distribution numbers. **The unique visitor number for the YELLOWPAGES.COM Network (Custom Entity) includes unduplicated visitors for the following sites: YELLOWPAGES.COM, AOL Yellow Pages, Switchboard, Yahoo! Local and Yahoo! Yellow Pages. YELLOWPAGES.COM advertisers receive exposure across Network sites. DATASOURCE: BellSouth Corporation CONTACT: Ed Patterson of BellSouth, +1-404-213-3106, or Web site: http://www.yellowpages.com/ http://www.bellsouth.com/ Company News On-Call: http://www.prnewswire.com/comp/095650.html

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