Southeast's Leading Yellow Pages Opens Tampa/St. Petersburg Area Office
06 Juillet 2006 - 4:00PM
PR Newswire (US)
- The Real Yellow Pages(R) from BellSouth Estimated to Have the
Largest Distribution in the Market* TAMPA, Fla., July 6
/PRNewswire/ -- BellSouth is adding to their Florida footprint by
bringing The Real Yellow Pages and YELLOWPAGES.COM to the Tampa and
St. Petersburg/Clearwater areas, and they are bringing in new jobs
to the area market. The Real Yellow Pages is the leading print
directory in Florida and the Southeast U.S. With the new markets,
BellSouth is following successful launches of the The Real Yellow
Pages in the Tallahassee and Fort Walton-Destin markets. Tampa, St.
Petersburg, Clearwater, Tallahassee and Fort Walton-Destin are not
covered by BellSouth telecommunications service, but are key
markets for the company's directory division. The company opened
its area office last week in a ceremony in Tampa. Cindy Miller with
the City of Tampa and Kim Scheeler with the Tampa Chamber of
Commerce welcomed BellSouth. The Real Yellow Pages also gave a gift
to the Warrick Dunn Foundation as part of the festivities. "This is
an exciting time for all of us at BellSouth, as we enter the Tampa,
St. Petersburg and Clearwater markets. Our portfolio of print and
Internet Yellow Pages products gives advertisers superior
opportunities to maximize their reach to local buyers. The
distribution of our directories will give advertisers a broad reach
in the market, and with YELLOWPAGES.COM, advertisers will also have
the advantage of an Internet site with the name and traffic to
bring even more buyers to their phones and storefronts," said Bill
Walsh, regional vice president for BellSouth Advertising &
Publishing. Walsh pointed out that BellSouth's entry into the local
market will mean new jobs for the area. More than 100 new sales,
marketing and support personnel are to be added, with additional
employees possible in the months and years to come. "We not only
pride ourselves on the best, most highly-valued directory in our
markets, but we also take pride in the number of jobs and careers
we bring to our markets. Our sales and support staff are the best
in the business, and we look forward to that continuing here in the
Tampa, St. Petersburg/Clearwater areas," Walsh said. The first
Tampa directory, which will be distributed throughout Hillsborough
County, will begin delivery in March of 2007, with an estimated 1.4
million copies. The distribution will make The Real Yellow Pages
the largest in the Tampa market*. In addition to the print
directories, businesses will benefit from the YELLOWPAGES.COM
nationwide Network with 30.9 million unique monthly visitors in May
2006**. "Tampa continues to see tremendous business and residential
growth. Our research uncovered the need for a more complete print
and Internet directory solutions in the market, and BellSouth is
proud to fill this need by bringing The Real Yellow Pages and
YELLOWPAGES.COM to the Tampa community," said Walsh. The St.
Petersburg/Clearwater directory will begin selling to businesses in
late 2006 or early 2007 with delivery scheduled for September 2007.
An estimated 1.3 million editions of The Real Yellow Pages print
and electronic directories are scheduled for delivery in Pinellas
County. Directories are also planned for Pasco and Polk Counties in
2007. About BellSouth Advertising and Publishing BellSouth
Advertising & Publishing Corporation (BAPCO) is the leading
provider of Yellow Pages in the southeast. BAPCO publishes 68
million copies of the print Yellow Pages in more than 500 editions
in the nine-state BellSouth region. Users referred to The Real
Yellow Pages(R) from BellSouth nearly 1.6 billion times in 2005 and
the YELLOWPAGES.COM network is expected to reach one billion
searches in 2006 (http://www.yellowpages.com/). The Real Yellow
Pages is a powerful information resource, linking buyers and
sellers, with approximately 85 percent of consumers who reference
the directories' most frequently used headings making a purchase
based on their findings. *Based on comparisons of projected 2007
BellSouth Advertising & Publishing Tampa/Hillsborough County
distribution compared to Verizon and Yellow Book 2006 distribution
numbers. **The unique visitor number for the YELLOWPAGES.COM
Network (Custom Entity) includes unduplicated visitors for the
following sites: YELLOWPAGES.COM, AOL Yellow Pages, Switchboard,
Yahoo! Local and Yahoo! Yellow Pages. YELLOWPAGES.COM advertisers
receive exposure across Network sites. DATASOURCE: BellSouth
Corporation CONTACT: Ed Patterson of BellSouth, +1-404-213-3106, or
Web site: http://www.yellowpages.com/ http://www.bellsouth.com/
Company News On-Call: http://www.prnewswire.com/comp/095650.html
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