Jeep(R) Invites Consumers to Play in the Mud for a Chance to Win an All-New 2007 Jeep Wrangler Unlimited
22 Août 2006 - 4:36PM
PR Newswire (US)
* Consumers bring new meaning to 'mudslinging' during the 'Jeep
Stick in the Mud' challenge on opening day of the State Fair of
Texas * Consumers who want to play in the mud can register online
at http://www.JeepStickInTheMudChallenge.com * Jeep survey reveals
that Texans Jessica Simpson and Matthew McConaughey are the two
celebrities Americans would most like to wrestle in the mud AUBURN
HILLS, Mich., Aug. 22 /PRNewswire-FirstCall/ -- Jeep(R) owners take
pride in seeing how dirty they can get their vehicles, sometimes
going for days before washing off the evidence of their off-road
adventures. The Jeep brand is inviting consumers to prove how muddy
they are willing to get to become the owner of an all-new four-door
2007 Jeep Wrangler Unlimited in the "Jeep Stick in the Mud"
challenge at the State Fair of Texas on Friday, Sept. 29. "Jeep
Wrangler owners are known to be rugged and adventurous. They embody
our brand's attributes of a go anywhere, do anything lifestyle,"
said John Plecha, Director - Jeep Marketing & Global
Communications. "It is only fitting that we create an event like
the 'Jeep Stick in the Mud' challenge to give consumers a chance to
personify the Wrangler by getting muddy themselves." Celebrating
the launch of the newest Jeep vehicle not afraid of getting dirty,
the "Jeep Stick in the Mud" challenge will literally bring the
"stick- in-the-mud" phrase to life as consumers wade through a
giant pool of mud looking for hidden sticks, earning points as they
go. Keeping with the theme of the first-ever four-door Jeep
Wrangler (the 4X4X4 Wrangler), the contest will be based on
multiples of four with three rounds of competition - qualifying,
semi-final and final. Qualifying rounds will include eight rounds
of eight to 15 contestants. The semi-final round will see 16
contestants competing in four rounds of four contestants. And the
final round will be one round of four contestants. Individuals
interested in playing in the mud can register for a chance to
participate in the "Jeep Stick in the Mud" challenge online at
http://www.jeepstickinthemudchallenge.com/, beginning Aug. 22 at
12:01 a.m. (ET) until Sept. 15 at 5 p.m. (ET). All participants
must be 18 years or older. A random drawing will be held to select
up to 120 people to participate in the contest. The State Fair of
Texas kicks off Friday, Sept. 29 and ends Sunday, Oct. 22. The fair
grounds will be open from 10 a.m. to 10 p.m. (CT) daily. The Dirt
on the "Stick-in-the-Mud" Phrase While everyone has their own
opinion on what defines a stick-in-the-mud, the Jeep brand surveyed
Americans to hear what they had to say. * Professional
Stick-in-the-Mud: According to the survey, 24 percent of Americans
think of accountants as the profession most associated with the
phrase "stick-in-the-mud" * Fun in the Mud: The two celebrities
Americans would most like to wrestle in the mud are Texans Jessica
Simpson (38 percent of American men) and Matthew McConaughey (44
percent of American women)(1) * You're a Stick-in-the-Mud: In the
survey, 47 percent of Americans said someone "wanting to leave a
sporting event before the end of the game in order to beat the
traffic" would be considered a stick-in-the-mud About the Jeep
Brand The Jeep brand's 65-year history of legendary capability has
made it synonymous with freedom, adventure, mastery and
authenticity. In 2006, the Jeep brand continues to deliver on its
promise to provide rugged, versatile, innovative four-wheel drive
vehicles with the recently introduced Jeep Wrangler, four-door Jeep
Wrangler Unlimited, Jeep Compass and Jeep Patriot. This expansion
of the Jeep brand grows its showroom from three to seven
sport-utility vehicles following last year's introduction of the
Jeep Commander. The other two Jeep vehicles are the Jeep Grand
Cherokee and Jeep Liberty. All-new 2007 Jeep Wrangler Unlimited
Featuring a one-of-a-kind, four-door open-air design, the all-new
2007 Jeep Wrangler Unlimited expands the Jeep experience to new
dimensions. With room for five adult passengers - a Wrangler first
- the Unlimited offers even more comfort and space, even more
versatility, even more open-air options, even more off-road
capability, even more on-road refinement, even more power and fuel
efficiency, and even more convenience and safety features. The all-
new 2007 Jeep Wrangler Unlimited features a 116-inch wheelbase,
achieved by adding 20.6 inches to the standard all-new 2007
Wrangler's 95.4-inch wheelbase. The additional length allows for a
larger rear seat that features three seating positions, as well as
more hip room, leg room and shoulder room. In addition, Wrangler
Unlimited offers nearly triple the rear cargo space. Ipsos Public
Affairs This study of adults, age 18 and older in the United
States, was conducted between August 7-9 by Ipsos Public Affairs, a
North American based Division of the Ipsos Group, the world's third
largest survey-based public opinion and market research
organization. The margin of error for this study is +/- 3.1 percent
for 1,002 respondents. (1) Ipsos - Percentages are calculated after
excluding those who did not provide a response. These are
respondents who said "don't know" or "refused" when asked "Which
Texan would you most like to wrestle in the mud with?" A list of
choices was read to each respondent. DATASOURCE: Chrysler Group
CONTACT: Carrie McElwee, +1-248-512-2664, or ; or Jodi Tinson,
+1-248-512-2944, or , both of Chrysler Group; or Emily Kooistra,
+1-312-464-1984, or , for Chrysler Group Web site:
http://www.media.daimlerchrysler.com/
http://www.daimlerchrysler.com/
http://www.jeepstickinthemudchallenge.com/
Copyright