Hearst-Argyle Television Stations Launch News Series Addressing Economic Issues
21 Janvier 2009 - 6:01PM
PR Newswire (US)
NEW YORK, Jan. 21 /PRNewswire-FirstCall/ -- With a special news
series to be launched this evening throughout its station group,
Hearst-Argyle Television, Inc. will seek to establish a new
template for local TV journalism on economic issues. The ongoing
series, "Project Economy" will appear throughout 2009 on
Hearst-Argyle Television's TV stations, and associated websites,
stretching from Portland, Maine, to Honolulu. The on-air/online
series will address not only money-saving tips but will document
job-seekers' paths to finding employment and report on local
businesses' struggles to weather the recession. Local stories will
be supported by national reporting provided by Hearst-Argyle's
Washington, DC, bureau. All of the stations also will conduct job
fairs, many in partnership with their respective state unemployment
offices, in an effort to help their viewers and online users find
jobs. During the course of the project, stations will have the
flexibility of creating online communities to help bolster their
audiences' engagement with the latest economic news and trends.
Interactive components -- which may include resume-writing advice,
user-generated content, and the participation of guest bloggers --
will complement local economic headlines and aggregated content
from the most poignant stories gathered by Hearst-Argyle stations.
"The emphasis will be on localism, and our objective is to serve as
the local source in our markets for economic news and information,"
noted Brian Bracco, Hearst-Argyle Television Senior Vice President,
News. "The economic downturn has impacted various regions
differently, and each station will be focusing on its local
viewers' needs and concerns with a daily commitment to economic
coverage within newscasts and other forums. "What differentiates
this project from much of the economic reporting on TV is that it
goes well beyond both the 'Your Money' format and the usual
recitation of statistics," Bracco added. "The objective is to
provide a robust presentation featuring a wide variety of advice on
savings, job search and other economic topics." "Project Economy"
is Hearst-Argyle's second major group-wide ongoing public-interest
series. Its bi-annual "Commitment" election-coverage series, also
characterized by daily news reports and other features, has earned
four consecutive national Walter Cronkite Awards for TV political
journalism from the University of Southern California's Annenberg
School. Hearst-Argyle Television, Inc., a leading local media
company, owns 26 television stations, and manages an additional
three television and two radio stations. The Company's television
stations reach approximately 18% of U.S. TV households, making it
one of America's largest television station groups. It also owns 30
websites and 19 digital multicast channels providing news, weather
and entertainment programming. Hearst-Argyle is majority-owned by
Hearst Corporation. Hearst-Argyle Series "A" shares trade on the
New York Stock Exchange under the symbol "HTV." The company's Web
address is http://www.hearstargyle.com/. DATASOURCE: Hearst-Argyle
Television, Inc. CONTACT: Tom Campo, Campo Communications, LLC,
+1-212-590-2464, for Hearst-Argyle Television, Inc. Web Site:
http://www.hearstargyle.com/
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