Beijing International Studies University Adopts SoftBrands Hospitality Solution as Core Curriculum
28 Mai 2009 - 8:00PM
PR Newswire (US)
BEIJING, May 28 /PRNewswire-FirstCall/ -- SoftBrands Inc. (NYSE
Amex: SBN), a global supplier of enterprise application software,
announced that it has provided Epitome Property Management System
(PMS) to Beijing International Studies University (BISU) School of
Tourism Management. The SoftBrands hospitality solution will
complement the school's current curriculum. SoftBrands has also
established a strategic partnership relationship with BISU,
creating a SoftBrands Scholarship Fund and a SoftBrands Teaching
& Research Fund. The new BISU funds will enhance the level of
information technology application in hotel management teaching in
China. Epitome PMS is a true Internet-native application that
provide hoteliers with a flexible, cost-effective technology
platform that drives positive results. It is the answer to the
growing demand for centralized deployment among global hospitality
organizations. Epitome PMS is a powerful tool for the management of
a single property to multi- property hospitality enterprises.
"Epitome PMS will be used to broaden BISU's students exposure to
the state-of-art technology currently used by the hotel industry
globally," said Professor Gu Hui Min of BISU, School of Tourism
Management. "Having access to the latest technology enables
students to gain a better understanding of the theory and concepts
in the classroom, thereby, preparing them to enter the hospitality
industry as highly productive hospitality professionals."
"SoftBrands is committed to support higher education in the field
of hospitality globally. We are pleased to be able to contribute to
BISU's continued efforts to educate its students on the effective
use of technology to manage business operations, thereby, improving
business revenues," said Chris Gribble, vice president and general
manager, SoftBrands Hospitality, Asia Pacific. "The agreement also
enables SoftBrands employees to provide training opportunities for
senior hotel professionals in China on the effective use of Epitome
PMS with certificates awarded by SoftBrands upon graduation."
SoftBrands hospitality solutions include: Property Management,
Central Reservation Management, Customer Relationship Management,
Business Intelligence, Club Management, Spa Management and
Point-of-Sales system. The suite of solutions is designed
specifically to enable hoteliers to centralize multi-property
operations, improve guest loyalty, increase profitability and
improve revenue management. About SoftBrands Hospitality SoftBrands
Hospitality (http://www.softbrands.com/hospitality) provides
central reservation, property management and business intelligence
software that can be centrally managed to support many properties
within a hotel chain, as well as easy-to-use solutions that can be
installed on-site at an independent hotel. SoftBrands is committed
to the hospitality industry, and is an active member of OTA, HTNG,
HSMAI, HFTP, HEDNA, AH&LA and PHMA. About SoftBrands
SoftBrands, Inc. is a leader in providing software solutions for
the businesses in the manufacturing and hospitality industries
worldwide. The company has established a global infrastructure for
distribution, development and support of enterprise software, and
has approximately 5,000 customers in more than 100 countries
actively using its manufacturing and hospitality products.
SoftBrands, which has approximately 740 employees, is headquartered
in Minneapolis with branch offices in Europe, India, Asia,
Australia and Africa. Additional information can be found at
http://softbrands.com/. Media Contact: Phyllis Yeo Marketing
Manager SoftBrands +(65)6235 1211 DATASOURCE: SoftBrands Inc.
CONTACT: Phyllis Yeo, Marketing Manager of SoftBrands, +(65)6235
1211, Web Site: http://www.softbrands.com/
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