VIDEO from Medialink and FGX International: Foster Grant Sunglasses Celebrates 80th Anniversary
20 Juillet 2009 - 6:54PM
PR Newswire (US)
NEW YORK, July 20 /PRNewswire/ -- FGX International (NASDAQ:FGXI),
a leading eyewear designer and marketer, celebrates 80 years of
selling Foster Grant sunglasses. Raquel Welch, a Hollywood icon who
first became affiliated with the brand by starring in the '60s
advertising campaign returns as a spokesperson for the 80th
anniversary. She will help support the anniversary and related
charitable efforts on TV, radio and Internet promotions beginning
the week of July 20th. See video from FGX International at:
http://inr.mediaseed.tv/FosterGrant_36638/ Foster Grant's rich,
storied history dates to 1929, when Sam Foster introduced
sunglasses to America by selling the first pair on the Atlantic
City boardwalk. In the 1960s, Foster Grant catapulted to fame with
an advertising campaign, "Who's That Behind Those Foster Grants?,"
featuring iconic Hollywood celebrities like Raquel Welch, Anthony
Quinn and Mia Farrow. Pop and film stars quickly adopted the habit
of wearing sunglasses as part of their image - and the masses
immediately followed. Sunglasses became part of popular culture
fashion and are today synonymous with being stylish and chic. As
part of the anniversary, Foster Grant will donate proceeds from
celebrity signed Foster Grant sunglasses to two organizations to
help underprivileged American children, Optimist Youth Homes &
Family Services Organization, a charity Raquel Welch personally
supports, and The Hoop-A-Paluza Foundation. Charity Folks
(http://www.charityfolks.com/) will be hosting the online auction
for two weeks, beginning July 20th. Celebrities who have
autographed Foster Grant sunglasses include Paula Abdul, Nicole
Richie, Dakota Fanning, Raquel Welch, AnnaLynne McCord and Rachael
Ray, among others. The direct link to the auction is
http://www.charityfolks.com/fostergrant . Foster Grant has also
designed a limited edition 80th Anniversary collection,
representing styles from the past 80 years. The limited edition
styles will be sold on http://www.fostergrant.com/, beginning July
20th, with a portion of proceeds to benefit Optimist Youth Homes
& Family Services and The Hoop-A-Paluza Foundation. Foster
Grant remains the largest distributor of sunglasses in the world
and continues to create affordable, fashionable styles. Women's
Wear Daily named Foster Grant one of the top 100 most recognizable
brands in prior years, and Advertising Age named "Who's That Behind
Those Foster Grants?" one of the top 100 advertising campaigns of
all time. Registered journalists can access video, audio, text,
graphics and photos for free and unrestricted use at
http://www.mediaseed.tv/. 07NY09-0049 DATASOURCE: Medialink; FGX
International CONTACT: Medialink, New York, +1-888-560-5578, Web
Site: http://inr.mediaseed.tv/FosterGrant_36638/
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