Ultimate Franchise Focuses Assets on Low-Carb Offerings ORLANDO, Fla., June 30 /PRNewswire-FirstCall/ -- Ultimate Franchise Systems, Inc. (OTC:UFSY) (BULLETIN BOARD: UFSY) today announced it will focus its resources, both human and financial, on rolling out new Low-Carb offerings through all of its portfolio of brands. While most of Ultimate's brands have already developed significant menu items currently being offered, today's announcement signifies a more distinct focus on the ever growing demand for more Low-Carb offerings. Christopher Swartz, CEO of UFSY stated, "We have continued to focus our marketing people on how to develop new menu items that will meet the demand for these Low-Carb products while also staying true to our core customer and our individual brand identity. We feel through incorporating these new offerings with our knowledge and investments in the weight loss industry that we can now roll out more innovated products that not only meet the Low-Carb demand but will also meet an appropriate nutritional level that will better serve our customers. We have our partners at Weight Loss Forever and Beverly Hills Weight loss developing the format for these menu items while using our restaurant marking expertise to design the best way to bring them to market. I believe we will have exciting new offerings within the next few weeks." Ultimate plans on offering this new line of products specifically at its Submarine Sandwich, Pizza, and Hamburger brands. The company also contemplates marketing all of these items under one branded label and using this brand across all concepts. "It is not out of the question that a complete and distinct brand will evolve out of this focused effort to be the leader in high quality, low-carb fast food," Swartz continued. "If we are as successful as we strive for, then I believe these items could stand on their own and create an offering distinct and separate from our current offerings." Ultimate Franchise Systems, Inc. (OTC:UFSY) (BULLETIN BOARD: UFSY) currently has investments in approximately 589 franchised restaurants and 40 weight loss clinics in 30 states throughout the United States. These brands include Gator's Dockside Restaurants, Jreck Subs, Inc., Central Park Hamburgers, Li'l Dino's Deli and Grille, Sobik's Subs (OTC Pink Sheets: QRVI), Famous Uncle Al's Hot Dogs (OTC Pink Sheets: FFDG), Flamers Hamburgers, Westshore Pizza, Obee's Subs, New York Burrito and Beverly Hills Weight Loss (OTC Bulletin Board: WLFI). This press release may contain forward-looking information within the meaning of Section 27A of the Securities Act of 1933 or Section 21E of the Securities and Exchange Act of 1934 and is subject to the safe harbor created by these sections. Ultimate Franchise Systems, Inc. and Quality Restaurant Ventures, Inc., assume no obligation to update the information contained in this press release. Certain information included herein may contain statements that are forward-looking, such as statements relating to plans for future expansion and other business development activities as well as operating costs, capital spending, financial sources and the effects of competition. Such forward-looking information is subject to changes and variations which are not reasonably predictable and which could significantly affect future results. Accordingly, such results may differ from those expressed in any forward-looking statements made by or on behalf of the Companies. DATASOURCE: Ultimate Franchise Systems, Inc. CONTACT: Christopher Swartz of Ultimate Franchise Systems, Inc., +1-407-333-8998 Web site: http://www.ufsi.net/

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