Artefact accelerates global ambitions and opens US office
15 Avril 2021 - 5:53PM
Artefact accelerates global ambitions and opens US office
Artefact accelerates global ambitions
and opens US office
Expansion gives data services specialist a footprint
across Europe, Asia, Middle-East, Africa and the Americas (North
and South)
Paris, April 15, 2021 – 5:45 pm CEST -
Artefact (FR0000079683 – ALATF – eligible for PEA-PME equity
savings plans), a data services company, announces the
expansion of its operations to the US. Headquartered in New York
City and with a presence in Los Angeles, Artefact USA will help the
company better serve its global accounts, initiate relationships
with US-based clients and build stronger ties with local partners.
Industry veteran Ghadi Hobeika will lead the company’s business
development in the region; he joins Artefact from real estate giant
Unibail-Rodamco-Westfield to establish the US operations and then
serve as Managing Partner for Artefact USA.
Artefact works with its clients to transform
their operations by unlocking the value of the data they hold.
Blending data expertise, consulting methodologies and digital
marketing, its objective is to drive customer-focused
experiences.
The US team will work closely with Artefact’s
global offices; software engineers and data scientists at the
company’s Paris hub will be a pivotal part of leveraging the
company's data marketing, data science and data engineering
expertise and proven methodologies.
Artefact has emerged as a global leader in
end-to-end data-driven services, from strategy and data governance
to operations. It has led major data transformation projects using
the company’s core offerings (which include Data Maturity
Assessment, Marketing ROI, Marketing Mix Modelling and the
eCommerce Acceleration suite) for global companies including
L’Oréal, Sanofi, Samsung and Danone.
Artefact’s portfolio also includes digital and
data marketing services and expertise, which will be critical for
the US office as the advertising industry continues to evolve
rapidly. Online advertising and marketing spend, driven by the
shift to online shopping (which has been accelerated by the
pandemic), is predicted to surpass offline in 2021 for the first
time, while marketers are planning to build and execute first-party
data strategies and set up collaborative second-party data
partnerships.
Ghadi Hobeika brings strategy consulting,
ecommerce and omnichannel retail experience. Throughout his career,
he has been instrumental in implementing best-in-class digital and
data strategies at legacy organisations with a strong focus on
customer engagement and business transformation.
He says: "This is the start of an exciting new
chapter for Artefact and we have big plans to help US brands
complete long-term transformational business and marketing
strategies by leveraging our digital and data ecosystems. I am
looking forward to the months ahead."
"The US expansion of Artefact will strengthen
our existing relationship with the company in Europe and Asia.
Their presence in North America is key at a time when L’Oréal is
accelerating its delivery of global data and AI-based projects,"
says Stephane Lannuzel, Beauty Tech Program Director at
L’Oréal.
"Artefact has enjoyed an exceptional growth and
track record in recent years and we are thrilled to further our
global ambitions with this new operation in North America. With
major hubs in EMEA, Asia and the Americas (US and Brazil), our
expanding global footprint helps us to become an even better
partner to our existing clients, while developing new opportunities
with additional enterprises,” says Vincent Luciani,
Co-Founder and Co-CEO of Artefact.
About Artefact
I artefact.com
Artefact is a
next-generation data-driven consulting and services firm,
transforming data into value and business impact for its clients.
With a broad presence on the world's main markets (France, Germany,
the UK, Asia, Dubai), Artefact serves an extensive portfolio of
more than 300 clients, including a host of world leaders such as
Samsung, Danone, L’Oréal and Sanofi. The Group has three main
service offerings, leveraging its data mining and data analysis
capacities: Data Consulting, Data Marketing and Digital Activation.
Artefact is listed on the Euronext growth stock exchange in Paris
(ISIN code: FR0000079683).
Artefact US
Adresses:
New York
headquartered:205 Hudson St, New York,NY 10013 |
Los Angeles
satellite location: 10250 Constellation Blvd Ste.100 Los
Angeles, CA 90067 |
Contacts
ArtefactHayette SoltaniCFOTel.: +33 1 40 40 27
00investor-relations@artefact.com |
NewCapLouis-Victor Delouvrier / Quentin
MasséInvestor RelationsTel.: +33 1 44 71 98
53artefact@newcap.eu |