By Kim Richters 
 

France's LVMH Moet Hennessy Louis Vuitton (MC.FR) has named Felipe Oliveira Baptista new creative director of the fashion company's Kenzo brand.

Mr. Oliveira Baptista replaces Carol Lim and Humberto Leon, the company said Monday.

Prior to joining LVMH's Kenzo, Mr. Oliveira Baptista served as creative director at French fashion company Lacoste from 2010 to 2018.

"Felipe's talent as a designer, his expertise in clothing and his personal attachment to diverse cultures will be valuable assets in rejuvenating the creative energy at the Maison," LVMH Fashion Group Chairman Sidney Toledano said.

Apart from luxury brand Kenzo, LVMH also owns Louis Vuitton, Christian Dior and Givenchy, among others. The company also recently created a new luxury fashion label called Fenty, together with popstar Rihanna.

 

Write to Kim Richters at kim.richters@wsj.com

 

(END) Dow Jones Newswires

July 01, 2019 04:36 ET (08:36 GMT)

Copyright (c) 2019 Dow Jones & Company, Inc.
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