Publicis Groupe Completes Acquisition of Soft Computing
07 Février 2019 - 8:15AM
Business Wire
Publicis Groupe to become the leader in data
marketing in France with the acquisition
Regulatory News:
Publicis Groupe (Paris:PUB) [Euronext Paris FR0000130577, CAC
40] announces today the completion of its acquisition – via its
wholly-owned subsidiary Multi Market Services France Holdings – of
82.99% of the share capital of Soft Computing, a leading French
data marketing company, at 25 euro per share, i.e. a total
consideration of approximately 43.4 million euro.
This acquisition has been made from the firm’s founders and
their families after all conditions precedent in the agreement of
December 19, 2018 were met. Multi Market Services France Holdings
will now file for a simplified compulsory buyout of all outstanding
shares at a price of 25 euro per share. The price offered is at a
premium of 66.67% to the closing price on December 19, 2018. This
proposed buyout remains subject to approval from market regulator
AMF (Autorité des marchés financiers) after checking for compliance
with legal and regulatory provisions in force.
Finexsi, the firm represented by Olivier Peronnet and appointed
as independent expert by the Board of Directors of Soft Computing,
has concluded that, from the financial point of view, the price
offered is fair to the minority shareholders in Soft Computing,
including in the event of a compulsory buyout that Multi Market
Services France Holdings would file for if the attendant conditions
were met.
On the basis of the independent expert’s report, Soft
Computing’s Board of Directors deemed, by unanimous decision, that
this offer is in the interests of Soft Computing, its shareholders
and its employees, and has recommended that shareholders tender
their shares to the offer.
Created in 1984 by Eric Fischmeister and Gilles Venturi, Soft
Computing specializes in data and its use in enhancing marketing
and transforming the customer experience. With over 400 experts,
this market-leading company provides its services to most of the
major retail, finance and services companies.
This transaction would reinforce Publicis Groupe’s data
marketing expertise across the entire value chain in France,
further consolidating its position as preferred partner for its
clients’ transformation.
About Publicis Groupe - The Power of One
Publicis Groupe [Euronext Paris FR0000130577, CAC 40] is a
global leader in marketing, communication, and digital
transformation, driven through the alchemy of creativity and
technology. Publicis Groupe offers its clients seamless access to
its tools and expertise through modular offering. Publicis Groupe
is organized across four Solutions hubs: Publicis Communications
(Publicis Worldwide, Saatchi & Saatchi, Leo Burnett, BBH,
Marcel, Fallon, MSL, Prodigious), Publicis Media (Starcom, Zenith,
Spark Foundry, Blue 449, Performics, Digitas), Publicis.Sapient
(SapientRazorfish & Sapient Consulting) and Publicis Health.
Present in over 100 countries, Publicis Groupe employs nearly
80,000 professionals.www.publicisgroupe.com | Twitter:
@PublicisGroupe | Facebook: www.facebook.com/publicisgroupe |
LinkedIn: Publicis Groupe |
http://www.youtube.com/user/PublicisGroupe | Viva la
Difference!
About Soft Computing
Soft Computing is a leading consultancy and service provider in
data sciences and digital technologies applied to marketing and
customer experience. It is listed on the NYSE Euronext exchange
(FR0000075517 - SFT), employs over 400 experts, and reported
revenue of 41 M€ for 2017 – 20% outside France – with over 200
clients including most of the major retail, finance and services
companies.www.softcomputing.com
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version on businesswire.com: https://www.businesswire.com/news/home/20190206005839/en/
Catherine Helfenstein, Publicis Groupe France Communication
Director+ 33 6 18 64 01 28catherine.helfenstein@publicis.fr
Jean-Michel Bonamy, Publicis Groupe Investor Relations+ 33 (0)1
44 43 77 88Jean-michel.bonamy@publicisgroupe.com
Chi-Chung Lo, Publicis Groupe Investor Relations+ 33 (0)1 44 43
66 69Chi-chung.lo@publicisgroupe.com
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