Halo Pet Launches Multi-Million Dollar Marketing Campaign to Celebrate the World's Best Kids: Your Pet
07 Juin 2022 - 7:18PM
Let's face it, pets are the world's best kids. That's
why Better Choice Company (NYSE American: BTTR) ("Better
Choice" or "the Company"), a pet health and wellness company,
unveils its new marketing campaign to celebrate pet parenthood. The
new Halo Pet campaign sets out to validate and empower the new
generation of “Pet Moms.” The campaign launches in support of the
company's new brand, Halo Elevate, a super-premium, natural
pet food backed by science.
Millennials are delaying having children. They are, however,
enthusiastically embracing pet parenthood, with 76% of millennials
owning a pet. The new campaign from Halo is speaking to these “Pet
Moms” and saying “We see you. We get you. We are you.”
“The World’s Best Food For The World’s Best Kids” campaign kicks
off with a full suite of digital assets including a unique
augmented reality experience featuring education tools and
incentives for Pet Moms. Created in partnership with creative
agency and production studio, Humanaut, the campaign is centered
around the fact that to pet parents, their pets are their children.
Halo shines a light on this shared bond that’s deeper than any
belly-rub.
“We’ve all had a moment when we say ‘good morning’ to our dog or
cat before our spouse and/or human children. The Halo brand is all
about embracing the joys and quirks of pet parenting and being a
pet mom,” said Scott Lerner, CEO, Better Choice Company. “As a dad
of two kids and a “pet mom” to my goldendoodle Leo, this campaign
was created to empower consumers to be the best pet parents and
that starts with providing the highest quality nutrition.”
The campaign is designed to reach millennials at the right
moment with the right content to drive awareness, consideration and
traffic to our strategic retail partners such as Petco, Pet
Supplies Plus and select neighborhood pet stores. The campaign
will reach Pet Moms where they consume content: YouTube, Instagram,
Facebook and TikTok.
Halo is investing in a multi-million dollar media plan to
support this new campaign which includes:
- Targeted Video through YouTube,
Instagram, Facebook and TikTok.
https://www.youtube.com/watch?v=mwPkoID7MxQ
- Experiential: Includes a realistic augmented
reality experience via a QR code that demonstrates the unique
product features of Halo Elevate and provides FAQs and product
discounts at retail.
- Influencer Campaign: Halo is tapping
dozens of millennial and Gen Z content creators to show how they
live the Halo Pet Mom lifestyle and spread the
word.
ABOUT HALO PETSFor over 30
years, Halo Pets has been committed to delivering
innovative pet foods for optimal health and happiness. Crafted with
high-quality, thoughtfully sourced ingredients and formulated by
leading veterinary and nutrition experts, Halo Pets provides pet
parents with natural, science-based nutrition they can trust. For
more information, please
visit halopets.com/pages/halo-elevate.
ABOUT BETTER CHOICE COMPANY INC.Better Choice
Company Inc. is a rapidly growing animal health and wellness
company committed to leading the industry shift toward pet products
and services that help dogs and cats live healthier, happier and
longer lives. We take a nutrition-based approach to animal health
relative to conventional dog and cat food offerings and position
our portfolio of brands to benefit from the mainstream trends of
growing pet humanization and consumer focus on health and wellness.
We have a demonstrated, multi-decade track record of success
selling trusted animal health and wellness products and leverage
our established digital footprint to provide pet parents with the
knowledge to make informed decisions about their pet's health. We
sell the majority of our dog food, cat food and treats under the
Halo and TruDog brands, which are focused, respectively, on
providing sustainably sourced kibble and canned food derived from
real whole meat, and minimally processed raw-diet dog food and
treats. For more information, please
visit https://www.betterchoicecompany.com.
Media Contact:Paramount Public RelationsJessica
Prah312-953-3257jessica@paramountpr.com
Better Choice (AMEX:BTTR)
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