``Who's the Boss?'' Launch Boosts ION Television Ratings
06 Août 2007 - 4:07PM
Business Wire
Primetime airings of �Who�s The Boss?� have delivered significant
ratings increases among key adult demographics on ION Television,
the network announced today. In the first two weeks following the
popular program�s July 9 debut, viewership in its 9-10 PM timeslot
season-to-date increased 41 percent in women 25-54, and 33 percent
in adults 25-54. During the weeks of July 9 and 16, �Who�s The
Boss?� delivered 175,000 household impressions for women 25-54, and
259,000 impressions for adults 25-54, the highest weekly
impressions performance in the 9-10 PM hour season-to-date. ��Who�s
The Boss?� fits seamlessly into our lighthearted weekday sitcom
line-up and struck an instant chord with our audience,� said
Brandon Burgess, CEO, ION Media Networks. �Following our recent
launch of family movie weekends in partnership with RHI
Entertainment, ION Television provides an attractive platform for
consumers and advertisers interested in quality family
entertainment.� Benefiting from a solid �Who�s the Boss?� lead-in,
�Wonder Years� enjoyed a six percent ratings increase in households
and women 25-54 in its 10-11 PM timeslot during the weeks of July 9
and 16, representing a season-to-date increase of 22 percent. ION
Television�s primetime weekday evening rating increases follow the
recent launch of ION�s new weekend programming partnership with RHI
Entertainment, whereby RHI serves as ION�s exclusive television
programming supplier on Friday, Saturday and Sunday nights. Since
the start of the RHI and ION partnership, which began the weekend
of June 29th with the digitally re-mastered, Emmy� award-winning
miniseries �Lonesome Dove,� Saturday night household impressions on
ION Television have experienced a 55 percent increase over
season-to-date figures. About ION Media Networks ION Media
Networks, Inc. (AMEX:ION) owns and operates the nation's largest
broadcast television station group and ION Television, reaching
over 93 million U.S. television households via its nationwide
broadcast television, cable and satellite distribution systems. ION
Television currently features popular TV series and movies from the
award-winning libraries of Warner Bros., Sony Pictures Television
and CBS Television, among others. ION Media has also partnered with
RHI Entertainment, which owns over 4,000 hours of acclaimed
television content, to provide weekend primetime programming
consisting of exclusive original programming as well as quality
library titles. Utilizing its digital multicasting capability, the
company has launched several digital TV brands, including qubo, a
television and multimedia network for children formed in
partnership with several leading media and entertainment companies,
and ION Life, a television and multimedia network dedicated to
health and wellness for consumers and families. For more
information, visit www.ionmedia.tv.
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