Singapore, Singapore, March 14th,
2025,
ZKcandy, the first
gaming-focused Layer 2 ZK chain within the ZKsync ecosystem, is
excited to announce a strategic partnership with The Binary Holdings (TBH),
a premier Web3 distribution infrastructure provider. This exciting
partnership will see ZKcandy’s flagship titles, Candy
Defense and Pepe Kingdom as the first of the
upcoming dApps integrated into OneWave — TBH’s built-in dApp
‘playstore’ within the telecommunications app — to expand reach
across Indonesia and the Philippines to 169 million users.
As part of TBH’s robust distribution infrastructure, OneWave
delivers blockchain-powered gaming and digital rewards directly to
millions of mobile users. With TBH’s extensive network, which spans
over 169 million users in emerging markets, this collaboration will
help amplify the reach of ZKcandy’s innovative games.
Through the integration into OneWave, players can access
ZKcandy’s titles without downloading separate apps or undergoing
complex onboarding procedures. Instead, gamers can dive straight
into the action from within their telco app, enjoying frictionless
access to cutting-edge GameFi experiences and earning tokenized
rewards for their gameplay and social interactions.
By earning $BNRY tokens through in-app actions — such as
playing Candy Defense or conquering challenges
in Pepe Kingdom — users receive tangible rewards that can
be redeemed for mobile credits, exclusive content, and partner
perks. These tokenized incentives not only boost player engagement
but also create new revenue opportunities for telcos, effectively
raising the Average Revenue Per User (ARPU).
“This partnership showcases how two
Layer 2 chains can collaborate to drive Web3 adoption at
scale.” said Siddharth
Sahi, Chief Business Officer at The Binary
Holdings. “By integrating ZKcandy with TBH’s distribution
layer, we’re leveling up the gaming experience for 169M+ telco
users while enabling games on ZKcandy to seamlessly expand across
Southeast Asia. This marks a major step toward making Web3 gaming
truly mainstream.”
“We at ZKcandy are thrilled to partner with The Binary
Holdings to bring our ZK-powered games to millions of telco users
in Southeast Asia. By combining The Binary’s massive reach with our
lightning-fast, secure blockchain, we are making web3 gaming fun,
easy, and open to everyone,” said Kin Wai
Lau, CEO of ZKcandy.
The partnership is also set to be showcased at major industry
events, highlighting how blending traditional telecom channels with
Web3 innovations can unlock new levels of engagement and
profitability.
About ZKcandy
ZKcandy is an Ethereum Layer2
gaming-focused scaling solution that resulted from a groundbreaking
collaboration between ZKsync and iCandy (largest game developer of
Southeast Asia with a track record of building 500+ games, 300M+
gamers, 750 employees, publicly traded on the ASX). This
partnership strategically leverages ZKsync’s best-in-class zk
rollup technology and iCandy’s vibrant gaming ecosystem to build
the first L2 ZK chain designed specifically for gaming and meme
entertainment within the ZKsync ecosystem.
About The Binary Holdings
The Binary Holdings (TBH)
is a leading Web3 distribution infrastructure provider that
empowers telecom and banking sectors in emerging markets by
connecting them to decentralized applications. With a network
exceeding 169 million users, TBH drives mass Web3 adoption through
scalable, cost-effective solutions powered by its native $BNRY
token.
To keep up with the latest developments, partnerships, and news,
follow ZKcandy and The Binary on social media:
Website | X | Discord | Telegram
Contact
ZKcandy
media@zkcandy.io
