More Than 900 Canadian Electronics Stores to Become THE SOURCE BY CIRCUIT CITY
27 Avril 2005 - 4:01PM
PR Newswire (US)
More Than 900 Canadian Electronics Stores to Become THE SOURCE BY
CIRCUIT CITY RICHMOND, Va. and Barrie, ONTARIO, April 27
/PRNewswire-FirstCall/ -- Circuit City Stores, Inc. and InterTAN
Canada Ltd. today announced that on or before June 30, 2005, all
stores currently operated by InterTAN Canada Ltd. under license
from RadioShack Corporation will be re-branded as THE SOURCE BY
CIRCUIT CITY. The introduction of THE SOURCE BY CIRCUIT CITY stores
begins today with the unveiling of the Toronto Eaton Centre
location. "Ninety percent of all Canadians live within a 10-minute
drive to one of our locations. By June 30, THE SOURCE BY CIRCUIT
CITY will have the same national coverage," said Brian Levy,
president and chief executive officer of InterTAN Canada Ltd.
"Customers will continue to see quality, national and international
electronics brands as well as an emphasis on personal and portable
devices." THE SOURCE BY CIRCUIT CITY will be the local destination
for personal electronics such as MP3 players, digital cameras, LCD
TVs and a broad selection of personal and portable consumer
electronics. THE SOURCE BY CIRCUIT CITY will also offer a diverse
mix of communication, computer and household electronic products.
The Eaton Centre store in Toronto is the first location to be
re-branded THE SOURCE BY CIRCUIT CITY and will be followed by other
locations in the Greater Toronto Area and other major markets. The
introduction of THE SOURCE BY CIRCUIT CITY will be supported by a
major advertising campaign featuring television and radio
commercials as well as print and outdoor advertising. The company
also released a copy of the mark for THE SOURCE BY CIRCUIT CITY.
About THE SOURCE BY CIRCUIT CITY. THE SOURCE BY CIRCUIT CITY
(http://www.thesourcecc.com/) is operated by InterTAN Canada Ltd.,
an indirectly owned subsidiary of Circuit City Stores, Inc.
Building on InterTAN Canada Ltd.'s more than 30 years of experience
as an electronics retailer, THE 30, 2005. All stores will offer a
wide range of brand name consumer electronics including
communications, computing, personal audio and cool gadgets. About
Circuit City Stores, Inc. Circuit City Stores, Inc. is a leading
specialty retailer of consumer electronics throughout the United
States and Canada. The company's domestic segment operates through
612 Superstores and five mall-based stores in the United States.
The company's international segment operates through approximately
1,000 retail stores, dealers and other outlets in Canada. (Logo:
http://www.newscom.com/cgi-bin/prnh/20010709/CCLOGO ) (Logo:
http://www.newscom.com/cgi-bin/prnh/20050427/DCW007LOGO ) SOURCE
Circuit City Stores, Inc. (CC)
http://www.newscom.com/cgi-bin/prnh/20010709/CCLOGO
http://www.newscom.com/cgi-bin/prnh/20050427/DCW007LOGO
http://photoarchive.ap.org/ DATASOURCE: BY CIRCUIT CITY will have
more than 900 locations nationwide by June CONTACT: Stephanie Bell,
, or Adrienne Simic, , both of Media Profile, +1-416-504-8464, for
Circuit City Stores, Inc.; or Bill Cimino, Director of Corporate
Communications of Circuit City Stores, Inc., +1-804-418-8163, Web
site: http://www.circuitcity.com/ http://www.thesourcecc.com/
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