Edelman, IPG, Omnicom and WPP join Publicis for Working with Cancer's next action
21 Juin 2023 - 8:01AM
Edelman, IPG, Omnicom and WPP join
Publicis for Working with Cancer’s next
action
Cannes Lions will
facilitate a creative competition supported by major holding
companies inviting all creatives to take a $100m brief and
have the opportunity to impact billions of lives
Working with Cancer initiative recognized
with the Lions Health Grand Prix for Good in Cannes
CANNES – June 21,
2023: Following a launch at Davos
and a mass media global campaign around the Super Bowl, Working
with Cancer is entering its third landmark moment of the year. At
this year’s Cannes Lions, Working with Cancer will be opening up a
brief to the whole industry to help erase the
stigma of Cancer in the workplace.
As a true cross-industry coalition, Edelman, IPG, Omnicom,
Publicis and WPP will come together to invite creatives
to join the briefing for this pioneering workplace movement.
Participants will compete with the best creative minds of the
industry for the opportunity to create a campaign that will run on
World Cancer Day 2024, in a global multi-media campaign supported
by $100m.
The Working with Cancer brief - entitled ‘The Big C’ - will be
given on Thursday June 22, at 10 am CET in the Lumiere theatre,
Palais I. Entrants will be briefed to create a
culture-defying campaign for everyone living and working with
cancer.
Cannes Lions will facilitate the judging process, using their
world class systems, with a jury made up of senior creative
and strategy leads across the five holding companies that are
supporting the initiative. The team of jurors will include:
Susan Credle (global chair & global chief creative officer,
FCB), Chaka Sobhani (global CCO of Leo Burnett), Luiz Sanches (CCO
of BBDO NA), Judy John (global CCO of Edelman) and Debbi Vandeven
(global CCO of VMLY&R) .Participants will be able to enter
starting Monday, July 10, with a submission deadline
of Friday, September 15. Judging will take place throughout
October, with the winner announced at the end of that month.
Working with Cancer aims to completely erase the stigma and
insecurity of cancer at work. Today, the program initially
launched by Publicis Groupe is an alliance of major
international companies, with over 600 pledging businesses
impacting up to 20 million employees, united by the aim
to create an open, supportive and recovery-forward culture for
cancer sufferers. The program continues to be powered by
partnerships with key cancer research bodies and influencers,
including Dani Trops, The Stroups, CancerChic and Laurie
MacCatskill.
This week, Cannes Lions has already recognized Working with
Cancer with the Lions Health Grand Prix for Good, which celebrates
the powerful use of creativity to positively impact not only
business and brand, but also the world at large.
“LIONS is a proud supporter of the Working with Cancer pledge
and happy to lend our world-class judging process to
a competition that provides an exciting opportunity for the
industry to unite and work towards removing the stigma of cancer in
the workplace.” – Simon Cook,
CEO at LIONS.
“Since launching Working with Cancer at the start of this year,
we have had an overwhelming response from our peers and clients.
The program has evolved into a true cross industry coalition and
today, alongside Edelman, IPG, Omnicom and WPP, we invite the
industry to step up to arguably one of the most worthwhile and
high-profile creative challenges they will ever work on. In raising
awareness for Working with Cancer and encouraging more pledging
companies, we will redefine cancer in the workplace and enable
recovery forward environments worldwide.”
– Carla Serrano,
Global CSO of Publicis Groupe
“On behalf of Omnicom, we are thrilled to
support such an important and critical initiative alongside our
industry partners. No one chooses cancer, cancer chooses you, and
the workplace must be a safe and supportive environment. There is
no better place than Cannes Lions to continue to drive the mission
of Working with Cancer, and I look forward to seeing the incredible
work we are able to do for this special organization.” -
Luiz Sanches, Chief Creative Officer, BBDO North
America“Advertising is a highly competitive industry. We
all like to win. This initiative calls us all together to beat the
stigma of cancer in the workplace. This is going to be a collective
win for everyone.” – Susan Credle, Global
Chair & Global Chief Creative Officer, FCB
Working with Cancer hosts quarterly Founding partners meetings
to review actions taken across organizations related to the pledge.
You can become a pledging company for Working with Cancer and
encourage others to show their support here .
Please find the press release here
Contacts
Lizzie Dewhurst
Michelle McGowan |
Corporate
Communications Corporate Communications |
|
lizzie.dewhurst@publicis.com
michelle.mcgowan@publicisgroupe.com |
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