Groupe SEB Invests in AUUM, the French Start-up Combating Single-use Plastics
05 Décembre 2023 - 10:00AM
Business Wire
Regulatory News:
SEB Alliance, the Groupe SEB (Paris:SK) investment vehicle,
announced the acquisition of a minority stake in the auum start-up,
"Arrêtons l’Usage Unique maintenant" (Stop Single-Use Now).
A French production
Designed and assembled at Châtillon, in France, at its brand-new
production site covering 1,300m², the auum machine offers an
ecological alternative to disposable cups and mugs. Certified
Guaranteed French Origin, the machine enables, in one gesture, the
cleaning, disinfection and drying of a glass in just a few seconds,
with a small amount of water and no chemical products.
Assisting companies towards a circular world
Since 2019, auum has defined its corporate mission as helping
companies to eliminating the use of the
5 billion disposable cups still consumed in France each year. A
mission in line with the SEB Alliance road map which has the
corporate mission of supporting innovative concepts favoring new
usages, notably in terms of CSR. By developing a commercial
offering dedicated to companies, in line with the objectives of the
Anti-Waste for a circular economy law, the industrial start-up has
demonstrated its desire to assist companies toward a more
sustainable world.
Clément Houllier, founder of the auum start-up said: “To
continue to have maximum impact, to rapidly develop in our
different markets and to accelerate our industrial project, it is
important for us to link up with one of the flagships of French
industry. We are proud to partner Groupe SEB, an inspiring example
and a group that shares many of our values. I am convinced that
their support will enable us to move to a new level.”
Stanislas de Gramont, CEO of Groupe SEB added: “As an
industrial group, assisting the auum start-up, is above all
promoting entrepreneurial and innovative spirit, values which are
strongly anchored within Groupe SEB. It is also assisting, over
time, the roll-out of an industrial solution with a strong
environmental impact. We are proud to contribute to the success of
auum and we will be by their sides to help them to grow from a
young shoot to a giant!”
About auum: Founded in 2019, the auum industrial company,
acronym of “Arrêtons l'Usage Unique Maintenant” (Stop Single Use
Now), has the purpose of preventing the generation of millions of
waste cups in France per year. To do so, it helps companies to
replace disposable cups and mugs with a reusable, ecological
solution. Aware of the issues related to cleaning, the company has
developed a patented, smart technology called auum-S. This solution
enables, in one gesture, the cleaning, disinfection and drying of a
glass in just a few seconds with a limited amount of water and no
chemical products. Certified “Guaranteed French Origin”, auum-S is
offered for rental with maintenance and installation services
included. Auum has been the cleaning solution favored by major
international companies since 2021.
For more information visit: https://www.auum.com/presse
Next key dates –2024
January 30 2024 | after market
closes
Provisional 2023 sales
February 22 2024 | before market
open
2023 sales and results
April 25 2024 | after market
closes
Q1 2024 sales and financial data
May 23 2024 | 2:30 p.m.
Annual General Meeting
July 25 2024 | before market
open
H1 2024 sales and results
October 24 2024 | after market
closes
9-month 2024 sales and financial data
Find us on www.groupeseb.com
World reference in small domestic equipment and professional
coffee machines, Groupe SEB operates with a unique portfolio of 35
top brands including Tefal, Seb, Rowenta, Moulinex, Krups,
Lagostina, All-Clad, WMF, Emsa, Supor, marketed through
multi-format retailing. Selling nearly 350 million products a year,
it deploys a long-term strategy focused on innovation,
international development, competitiveness, and client service.
Present in over 150 countries, Groupe SEB generated sales near €8
billion in 2022 and has more than 30,000 employees worldwide.
SEB SA SEB SA - N° RCS 300 349 636
RCS LYON – capital 55 337 770 € TVA intracommunautaire : FR
12300349636
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