RNS Number:7885E
Daily Mail & General Trust PLC
1 February 2000


Daily Mail and General Trust plc ('DMGT')

Acquisition by subsidiary

DMGT has today completed the acquisition of a 20% interest in Shopcreator
Developments Limited ('Shopcreator') a Yorkshire-based e-commerce technology
company.  The undisclosed consideration will be satisfied partly in cash and
partly in the form of advertising in DMGT's national newspaper titles.

Shopcreator was formed in March 1998 and currently has an installed base of
around 450 client e-commerce stores.  It has minimal net assets.

Enquiries :       Peter Williams        0207-938-6631


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