Launch of gobarkingmad

RNS Number:3079X
Gaming Insight PLC
17 June 2002

Date: 17 June 2002



Enquiries:



David Sanderson, Chief Executive                             tel: 020 7070 7280

John Bick, Holborn                                           tel: 020 7929 5599


                                 Gaming Insight plc



          Launch of gobarkingmad - the live interactive racing channel
                   Digital satellite channel 414 from 24 June



Gaming Insight plc (the "Company") is pleased to announce that gobarkingmad
Limited ("GBM"), has successfully completed testing its interactive TV
application with British Sky Broadcasting.  Gobarkingmad will be a
multi-platform, fully interactive racing channel, offering live greyhound racing
from the UK, USA, and Australia.  The initial soft launch of the new service on
the digital satellite platform is planned for 24 June and will be fully
interactive.



David Sanderson, Chief Executive of Gaming Insight plc, said:



"Gobarkingmad is now ready to launch as the UK's first dedicated free to air
interactive racing channel. It will be available on channel 414 in all of the
5.7 million digital satellite homes in the UK, and will be simulcast on the
Internet.  BSkyB's recently published interactive betting revenues give us great
encouragement as we launch a channel offering 'red-button racing' where the next
race is only ever a few minutes away."



Commenting on the progress of the interactive application, Tobin Ireland,
Commercial Director of Sky Interactive, said:



"We have been working closely with the gobarkingmad team over the last month to
fully test the application for the digital satellite platform.  The application
is now fully functional and we look forward to welcoming GBM's fully interactive
service to the platform."



Gobarkingmad Limited currently has broadcasting rights from 66 tracks in the UK,
USA and Australia, giving the new service access to over 100,000 live races per
annum.  Armchair viewers will be able to bet on live greyhound racing from
around the world at the touch of a button via their remote control.  The service
will be multi-platform with races simulcast live, every few minutes on the Sky
digital TV platform and on the Internet.  A user or viewer will be able to
access his or her account via either platform.



Following the launch, the Company will seek additional funding to cover the
costs of gobarkingmad's start-up phase as well as to enhance its existing
content and expand across other broadcast platforms both domestically and
overseas.



Notes to Editors



The initial soft launch of gobarkingmad will be followed by an integrated media
campaign featuring Vinnie Jones.  The actor, former footballer, and respected
greyhound owner and race fan, stars in a TV commercial set to run on a range of
satellite TV channels, and a variety of on-line advertisements on targeted web
sites.



                                     -ends-



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