TIDMIBL 
 
RNS Number : 5458X 
International Brand Licensing PLC 
17 August 2009 
 

 
 
 
 
International Brand Licensing PLC 
 
 
Sale of Admiral trademarks in Australia and New Zealand 
 
 
 
 
International Brand Licensing PLC ("IBL") today announces that it has sold the 
rights to the Admiral sports brand in Australia and New Zealand to Soccer Shirts 
International (Pty) Limited ("SSI") for a cash consideration of AU$235,000 
(GBP117,000). 
 
 
Tony Hutchinson, IBL's Chief Executive, commented: "We are delighted to have 
concluded this agreement with SSI, a Company with a longstanding association 
with Admiral in the region. This represents an excellent transaction for the 
Group, and is further evidence of the value of the Admiral brand around the 
world. As part of our ongoing strategy we will continue to seek further 
opportunities to strengthen the Company's balance sheet." 
 
 
-Ends- 
 
 
 
 
For further information, please contact: 
 
 
Adam Reynolds 
Hansard Group 
   020-7245-1100 
 
 
 
 
Ross Andrews 
Zeus Capital 
       0161-831-1512 
 
This information is provided by RNS 
            The company news service from the London Stock Exchange 
   END 
 
 MSCBGGDICXBGGCR 
 

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