Bidstack Group PLC Bidstack Adds First Interactive Story Game
07 Octobre 2021 - 3:00PM
RNS Non-Regulatory
TIDMBIDS
Bidstack Group PLC
07 October 2021
REACH ANNOUNCEMENT
7 October 2021
Bidstack Group Plc
("Bidstack" or the "Company")
Bidstack Adds First Interactive Story Game
Bidstack Group Plc (AIM: BIDS), the native in-game advertising
group , is pleased to announce an exclusive new partnership with
Toronto based game studio Tangent Interactive Media Inc. for its
interactive story game Storylines: Fashion & Passion, which is
slated for release in Spring 2022.
Storylines: Fashion & Passion is a real-time 3D interactive
simulation title optimised for iOS and Android. A story-telling
game that not only delivers regular episodic content made up of
real-time 3D animated scenes, the game also features choices that
allow the gamer to directly influence and shape their characters'
story.
The simulation game genre provides a unique customization
opportunity for brands to connect with a large and diverse player
base, which attracts a large female audience of Gen Z and
Millennial gamers. Products, apparel brands and other services can
be placed into the game's virtual world around the unfolding story,
allowing brands to reach their target audience when they are
focused and engaged.
Bidstack's technology will enable immersive and realistic native
in-game ad placements to come to life within the game's virtual
world, helping Tangent Interactive to sustainably monetise its
audience, without disrupting their playing experience.
This is the first game in the mobile simulation genre which has
applied Bidstack's technology. Data from Statista(1) suggests that
the mobile simulation genre is a growing market that brands should
be looking to explore. It is projected that the genre could reach
$18bn in user revenue in 2021, with an annual growth rate of
approximately 9% and that the number of downloads in 2021 could
reach 12bn.
Magalie Zafimehy, Marketing and Communication Director at
Tangent Interactive said:
"Bidstack provides solutions for non-intrusive advertising
experiences in Storylines in addition to virtual product placement.
They're ideally positioned to support our revenue model and to
enhance the user experience of our players by making things feel
real and contemporary."
Antoine Jullemier, Head of Supply at Bidstack said: "I am really
excited to announce Bidstack's first life simulation game with
Tangent Interactive. This new title offers something unique and is
a natural environment for our monetisation solutions. Building this
new partnership, diversifying our audience reach and opening up
opportunities for our global brand partners in an exciting new
genre is another important step forward for the team."
Note:
1. https://www.statista.com/outlook/dmo/app/games/simulation-games/worldwide
-ENDS-
Contacts
Bidstack Group Plc
James Draper, CEO via Buchanan
SPARK Advisory Partners Limited (Nomad) +44 (0) 203 368
Mark Brady / Neil Baldwin / James Keeshan 3550
Stifel Nicolaus Europe Limited (Broker) +44 (0) 20 7710
Fred Walsh 7600
Buchanan Communications Limited
Chris Lane / Stephanie Watson / Kim van
Beeck +44 (0) 20 7466
bidstack@buchanan.uk.com 5000
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Notes to editors
About Bidstack
Bidstack is an advertising technology company which provides
dynamic, targeted and automated native in-game advertising for the
global video games industry across multiple platforms. Its
proprietary technology is capable of inserting advertisements
within video games. Bidstack's customers are games publishers and
developers (on the supply side), and advertising agencies, brands
and media-buying platforms (on the demand side).
About Tangent Interactive
Tangent Interactive is a Canadian mobile gaming studio based in
Toronto. Tangent Interactive empowers the combination of
technology, creative storytelling, and passion to create
captivating bite sized entertainment experiences.
Storylines: Fashion & Passion is a product funded by the
Canadian Media Fund
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