Bidstack Group PLC Bidstack Expands US Operation with CRO Hire
20 Septembre 2022 - 8:03AM
RNS Non-Regulatory
TIDMBIDS
Bidstack Group PLC
20 September 2022
REACH ANNOUNCEMENT
20 September 2022
Bidstack Group Plc
("Bidstack" or the "Company")
Bidstack Expands US Operation with CRO Hire
Bidstack Group Plc (AIM: BIDS), the in-game advertising and
video game monetisation platform, announces that, as part of the
implementation of its announced US growth strategy, Jude O'Connor
recently joined the Company from AdColony to lead the Group's
expansion plans in the USA and to oversee the Group's global
revenue strategy.
Jude's appointment focuses on recruiting professionals with
significant experience in digital advertising and local US market
knowledge.
As a proven leader in the advertising sector, Jude is tasked
with overseeing global revenue and growth in the region, while
leading the Bidstack team across sales, publishing, marketing and
strategy. He will look to assist with rapidly scaling Bidstack's
local teams and steer a go-to-market strategy centred on educating
the US market on Bidstack's pioneering and revolutionary in-game
technology.
With 20-years' experience in the technology sector, Jude joins
Bidstack after more than seven years at AdColony, one of the
world's largest mobile gaming monetisation platforms. During his
AdColony tenure, he transformed the business into a two-time winner
of AdWeek's Mobile Ad Network of the Year award before leading the
company to a US$400 million exit in 2021. Prior to entering the
gaming market, Jude worked at Yahoo and AOL.
Since Jude's appointment in August, the Group has identified and
is in the process of making a number of additional hires.
James Draper, Founder and CEO of Bidstack, said:
"I'm really excited to welcome Jude to Bidstack. Jude has an
enviable track record of establishing and scaling businesses in the
gaming and AdTech space, and I look forward to working with him to
help execute on our commercial vision in the US. Attracting talent
of his calibre demonstrates the progress that Bidstack has made and
our perceived standing in our industry."
Jude O'Connor, Chief Revenue Officer at Bidstack, said:
"I believe we're approaching an inflection point where brands
are ready to be part of the immersive, multi-touchpoint experiences
that gaming offers at scale. Bidstack has spearheaded the growth of
native formats, and its tech enables the cleanest and smoothest
native in-game experience available in the market. I'm always
attracted by the potential to build a business, and I think
Bidstack is primed to power the next phase and evolution of video
game advertising across all platforms."
-ENDS-
Contacts
Bidstack Group Plc
James Draper, CEO via Buchanan
SPARK Advisory Partners Limited (Nomad) +44 (0) 203 368
Mark Brady / Neil Baldwin / James Keeshan 3550
Stifel Nicolaus Europe Limited (Broker) +44 (0) 20 7710
Fred Walsh / Tom Marsh 7600
Buchanan Communications Limited
Chris Lane / Stephanie Whitmore / Kim
van Beeck +44 (0) 20 7466
bidstack@buchanan.uk.com 5000
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Notes to editors
About Bidstack
Bidstack is an advertising technology company which provides
dynamic, targeted and automated native in-game advertising for the
global video games industry across multiple platforms. Its
proprietary technology is capable of inserting advertisements
within video games. Bidstack's customers are games publishers and
developers (on the supply side), and advertising agencies, brands
and media-buying platforms (on the demand side).
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