Travel + Leisure Co. and Allegiant Announce Multi-Year Marketing Agreement
23 Avril 2024 - 10:30PM
Business Wire
Travel + Leisure Co. (NYSE:TNL) and Allegiant (NASDAQ: ALGT)
announced a multi-year marketing agreement, allowing both companies
to grow their customer engagement through cross-company
promotion.
The two travel companies will share promotional offerings to
each other’s customers, providing offers to a broad spectrum of
travelers. Allegiant, with more than 15 million Allways Rewards
members, and Travel + Leisure Co., with more than 800,000 vacation
ownership members and 3.5 million vacation exchange members, will
each benefit from a highly engaged base of travelers.
“With more than 100 Club Wyndham and WorldMark vacation
ownership resorts within 50 miles of an airport served by
Allegiant, we have a highly complementary customer base who shares
the desire for affordable family vacations,” said Scott Cavanaugh,
vice president of strategic partnerships for Travel + Leisure Co.
“This marketing agreement will allow us to accelerate growth by
offering unique travel packages desired by our customers.”
Allegiant’s leisure-focused business model builds its schedule
around vacation seasons, making air travel to world-class
destinations convenient and affordable. The Las Vegas-based airline
operates more than 550 routes in 125 cities across the United
States, connecting vacationers to the people and places that they
love most. The airline also owns Sunseeker Resort Charlotte Harbor,
a hotel in Southwest Florida that features 785 rooms and premier
amenities including world-class restaurants, a spa and a
championship golf course.
The airline’s national award-winning loyalty program, Allways
Rewards, is popular among customers for its simplicity in accruing
and redeeming points on everything from airfare to hotel stays.
“At Allegiant, we believe that leisure travel is more than just
reaching a destination. It’s about creating exceptional moments and
lasting memories for our customers,” said Scott DeAngelo,
Allegiant’s chief marketing officer. “Travel + Leisure shares the
same vision, which makes them a perfect partner for us. We’re
excited to work with them to enhance travelers’ vacation
experiences.”
About Travel + Leisure Co.
As the world’s leading membership and leisure travel company,
Travel + Leisure Co. (NYSE:TNL) transformed the way families
vacation with the introduction of the most dynamic points-based
vacation ownership program at Club Wyndham, and the first vacation
exchange network, RCI. The company delivers more than six million
vacations each year at 245+ timeshare resorts worldwide, through
tailored travel and membership products, and via Travel + Leisure
GO - the signature subscription travel club inspired by the pages
of Travel + Leisure magazine. With hospitality and responsible
tourism at the heart of all we do, our 19,500+ dedicated associates
bring out the best in people and places around the globe. We put
the world on vacation. Learn more at travelandleisureco.com.
Allegiant – Together We Fly™
Las Vegas-based Allegiant (NASDAQ: ALGT) is an integrated travel
company with an airline at its heart, focused on connecting
customers with the people, places and experiences that matter most.
Since 1999, Allegiant Air has linked travelers in small-to-medium
cities to world-class vacation destinations with all-nonstop
flights and industry-low average fares. Today, Allegiant serves
communities across the nation, with base airfares less than half
the cost of the average domestic roundtrip ticket. For more
information, visit us at Allegiant.com. Media information,
including photos, is available at http://gofly.us/iiFa303wrtF
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version on businesswire.com: https://www.businesswire.com/news/home/20240423951983/en/
Steven Goldsmith Travel + Leisure Co. Public Relations (407)
626-3830 media@travelandleisure.com
Allegiant Phone: 702-800-2020 Email:
mediarelations@allegiantair.com
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