MORGES, Switzerland,
October 3, 2011 /PRNewswire/ --
A new study conducted on behalf of CA Technologies reveals that
the average Smartphone and Tablet PC user has converted their
'dead-time' into 'Mobile Economic Time' - equivalent to 38 days or
nearly five and half weeks per year. Mobile Economic Time
illustrates how and when consumers engage with brands, and their
zero tolerance attitude to online brands and apps that fail to
deliver a secure and positive mobile online experience 24/7.
(Logo: http://www.newscom.com/cgi-bin/prnh/20101014/412869 )
Professor Chanaka Jayawardhena,
expert in internet services marketing who worked with CA
Technologies on the study explains, "The 38 day a year calculation
demonstrates the significance of 'Mobile Economic Time' to brands
and commerce. Anything less than a superior mobile online
experience is bad for business. Companies must wake-up to 'Mobile
Economic Time or risk losing customers'.
"This study is a 'wake-up' call for businesses to recognise the
importance of Mobile Economic Time, as consumers and knowledge
workers use their Smartphones and Tablet PCs to engage with brands
and increase their productivity," says Kobi
Korsah, product marketing director, CA Technologies, EMEA.
"To make the most of Mobile Economic Time and drive revenue,
growth, and customer satisfaction, organisations need to
proactively assure and manage their mobile presence at a time when
many Smartphone and tablet PC users have no limits on their data
consumption."
CA Technologies Service Assurance software enables IT to
proactively manage the service expectations of the business
regardless of IT environment. By focusing on the delivery of
optimal online customer experiences on Smartphones and tablet PCs,
organisations will be able to capitalise on the increased revenue,
enhanced customer satisfaction, and increased brand equity
opportunities presented by Mobile Economic Time.
Information and links at: http://bit.ly/qqXgBk
About CA Technologies
CA Technologies (NASDAQ: CA) is an IT management software and
solutions company with expertise across all IT environments - from
mainframe and distributed, to virtual and cloud. CA Technologies
manages and secures IT environments and enables customers to
deliver more flexible IT services. CA Technologies' innovative
products and services provide the insight and control essential for
IT organisations to power business agility. The majority of the
Global Fortune 500 relies on CA Technologies to manage evolving IT
ecosystems. For additional information, visit CA Technologies at
http://www.ca.com.
SOURCE CA Technologies