UPDATE -- Vita Coco Introduces Coconut Juice, its Biggest and Boldest Coconut Water Yet
03 Juin 2022 - 3:37AM
Leading coconut water brand
Vita
Coco (NASDAQ: COCO) is transporting your tastebuds to
the tropics with the launch of its boldest-flavored coconut water
yet. Vita Coco Coconut Juice, the brand’s first juice offering, is
available June 2 right in time for summer sipping.
A refreshing blend of coconut water and a burst of tropical,
refreshing flavor, Vita Coco Coconut Juice is a thirst-quenching
beverage to help you beat the summer heat. Conveniently canned for
consumers who need a quick on-the-go boost, Vita Coco Coconut Juice
is available in two bold flavors – Original with Pulp, and
Mango – with a sweet, unexpected taste that demands one more sip.
It is gluten-free and non-GMO, and 50 calories for Original with
Pulp (per 8 fluid ounces) with 10 grams of sugar, and 80 calories
for Mango (per 8 fluid ounces) with 17 grams of sugar.
“Coconut Juice propels us into a new category, while allowing us
to bring the power of coconuts to new consumers,” said Jane Prior,
Chief Marketing Officer at The Vita Coco Company. “A sweeter canned
option of our hydrating and nutritious coconut water expands our
consumption occasions by offering refreshing, bold flavors that
pack the biggest tastebud punch.”
Vita Coco Coconut Juice is sold in 16.9 oz aluminum cans and is
available at 7-Eleven stores and other convenience store locations
across the East Coast and Southeast for an MSRP of $2.49 per unit.
Limited 12 pack quantities of Vita Coco Coconut Juice are also
available online at www.vitacoco.com.
To learn more about Vita Coco, visit vitacoco.com. You can also
connect with Vita Coco on Twitter, TikTok, and Instagram
ABOUT VITA COCOVita Coco is the
leading coconut water beverage brand, celebrated for bringing the
benefits of coconuts to the world. Championed by informed
consumers, health and wellness experts, pro-athletes and
celebrities for its nutrient-rich hydration, Vita Coco’s portfolio
now includes coconut mlk and coconut oil. For more information
please visit vitacoco.com.
ABOUT THE VITA COCO COMPANY The Vita Coco
Company was co-founded in 2004 by co-CEO Michael Kirban and Ira
Liran. Pioneers in the functional beverage category, The Vita Coco
Company’s brands include the leading coconut water, Vita Coco;
clean energy drink Runa; sustainable enhanced water, Ever &
Ever; and protein-infused water, PWR LIFT. With its ability to
harness the power of people and plants, and balance purpose and
profit, The Vita Coco Company has created a modern beverage
platform built for current and future generations.
PRESS CONTACT Mallory Smith, Dittoe PR
502-648-8446 mallory@dittoepr.com
A photo accompanying this announcement is available at
https://www.globenewswire.com/NewsRoom/AttachmentNg/c31d3c84-4638-4001-9a8a-c89e4d4c052a
Vita Coco (NASDAQ:COCO)
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