Homes.com Residential Network Reaches All-Time High of 149 Million+ Unique Monthly Visitors in February 2024
14 Mars 2024 - 10:43PM
Business Wire
Homes.com is the #2 Homebuying Portal with 567%
Year-Over-Year Traffic Growth
The Homes.com Residential Network reached more than 149 million
unique visitors in February, cementing Homes.com’s position as the
second-most trafficked homebuying portal. * Homes.com itself
achieved a 567% year-over-year (YOY) traffic increase. **
The traffic data demonstrate the popularity of Homes.com’s
unique “Your Listing, Your Lead” business model which connects
buyers directly to the agents representing a given property
listing, ensuring convenience and transparency for the buyer and
the preservation of agents’ commissions. The February traffic
figures more than double Realtor’s 66 million average unique
monthly visitors and triple Redfin’s 44 million average unique
monthly visitors. ***
“The latest traffic data for the Homes.com network is a
validation of our unprecedented investment in building the most
comprehensive and agent, seller and buyer friendly residential
portal on the market,” said Andy Florance, Founder and Chief
Executive Officer of CoStar Group. “Our ‘Your Listing, Your Lead’
model, which works for agents rather than against them to preserve
their local knowledge and relationships with buyers, is extremely
popular and resonating well with brokers across the country. We are
thrilled to see such a positive response from homebuyers and
sellers as well.”
The explosive growth on Homes.com comes as CoStar Group
announced that it has invested over $1 billion in the platform,
including the industry’s largest marketing campaign across dozens
of traditional and digital channels, including four Super Bowl
advertisements and commercials in the Oscars, Emmys, the Olympics
and nearly every major television and media event. The campaign is
estimated to reach over 90% of households delivering more than 80
billion impressions. Additionally, the company employs over a
thousand employees focused on developing unique and compelling
neighborhood-specific content that can only be found on
Homes.com.
CoStar Group purchased Homes.com in 2021 and rebuilt the site
from the ground up, investing massively in ensuring that Homes.com
has the most robust content of any home buying site. Homes.com’s
growth comes as part of a period of significant growth and
expansion for CoStar Group.
Founded in 1987, CoStar Group has grown to over 6,200 employees
in 14 countries and is the result of its vision to digitize the
real estate industry, empowering people to discover properties,
insights, and connections that improve their businesses and lives.
CoStar Group is included in the S&P 500 Index, one of the
premier benchmarks of the U.S. equities market, and in the NASDAQ
100, one of the world’s largest preeminent large-cap indexes.
* Based on unique visits in February 2024 to the Homes.com
Residential Network (which includes the Homes Network and the
Apartments Network) and the Land Network, according to Google
Analytics.
** Based on a comparison of year-over-year changes in unique
monthly users for Homes.com comparing February 2024 to February
2023, as measured by Google Analytics.
*** Based on: (i) unique monthly users for Homes.com for
February 2024, as measured by Google Analytics; (ii) average unique
monthly users for Redfin for Q4 2023, as measured by Google
Analytics, as reported in its earnings release on February 27,
2024; and (iii) average unique monthly users for Realtor.com for Q2
2024, based on internal data, as reported in its February 7, 2024
earnings release.
About CoStar Group
CoStar Group (NASDAQ: CSGP) is a leading provider of online real
estate marketplaces, information, and analytics in the property
markets. Founded in 1987, CoStar Group conducts expansive, ongoing
research to produce and maintain the largest and most comprehensive
database of real estate information. CoStar is the global leader in
commercial real estate information, analytics, and news, enabling
clients to analyze, interpret and gain unmatched insight on
property values, market conditions and availabilities.
Apartments.com is the leading online marketplace for renters
seeking great apartment homes, providing property managers and
owners a proven platform for marketing their properties. LoopNet is
the most heavily trafficked online commercial real estate
marketplace with over twelve million monthly global unique
visitors. STR provides premium data benchmarking, analytics, and
marketplace insights for the global hospitality industry. Ten-X
offers a leading platform for conducting commercial real estate
online auctions and negotiated bids. Homes.com is the fastest
growing online residential marketplace that connects agents,
buyers, and sellers. OnTheMarket is a leading residential property
portal in the United Kingdom. BureauxLocaux is one of the largest
specialized property portals for buying and leasing commercial real
estate in France. Business Immo is France’s leading commercial real
estate news service. Thomas Daily is Germany’s largest online data
pool in the real estate industry. Belbex is the premier source of
commercial space available to let and for sale in Spain. CoStar
Group’s websites attract over 100 million unique monthly visitors.
Headquartered in Washington, DC, CoStar Group maintains offices
throughout the U.S., Europe, Canada, and Asia. From time to time,
we plan to utilize our corporate website, CoStarGroup.com, as a
channel of distribution for material company information. For more
information, visit CoStarGroup.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20240314062398/en/
News Media Contact Matthew Blocher CoStar Group (202)
346-6775 mblocher@costargroup.com
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