Feature rolled out on Tinder, Plenty of Fish,
and Meetic beginning in 2021, and over time intervention prevented
500 million potentially problematic or harassing messages from
being sent
DALLAS, Nov. 14,
2023 /PRNewswire/ -- Today Match Group
(NASDAQ: MTCH) announced the safety feature "Are You Sure?" (AYS?)
is expanding to millions of users across a suite of platforms by
the end of the year, including Match, Stir, OurTime, BLK, Chispa,
and Upward. Hinge plans to roll out this feature next year.
AYS? serves as an anti-harassment feature that asks users to
think twice before sending a message, providing a warning in
real-time to users about their opening line. The feature uses
automated tools to detect potentially harmful language and
proactively intervenes to warn the sender that their message may be
offensive, asking them to review and consider editing it before
hitting send.
The feature was first launched on Tinder in 2021 and has since
expanded to Plenty of Fish and Meetic. Since the initial roll out,
more than 500 million messages have been either edited or deleted
by users after the feature triggered to flag potentially harassing
or problematic language.
"We know certain words and emojis can be seen as harassment, but
we also recognize that there are users who may not realize how
messages can be perceived by others. This tool has been a powerful
way to help educate and encourage users to not send messages that
could be potentially harmful to others," said Rory Kozoll, Senior Vice President of Central
Platform and Technologies for Match Group. "Intervention and
prevention help provide meaningful changes in behavior, while also
giving users a way to put their best foot forward when first
getting to know someone."
Over time, there has been an 84% decrease in the feature being
triggered to users on Plenty of Fish, indicating the tool is
effectively guiding users to learn from the intervention prompts
and change their behavior. The tool was built based on language
members have reported in the past, and has continued to evolve and
assimilate behavior over time to flag new words and phrases. It is
now available in 18 languages around the world.
"In a male-dominating society, our collective socialization too
often teaches us not to respect women or value boundaries," said
Ted Bunch, Chief Development Officer
of A Call to Men. "'Are You Sure?' seeks to prevent inappropriate
or unwanted communication and promote the reflection of one's
behaviors and learned habits. We are proud to partner with Match
Group on this responsible, forward-thinking initiative and believe
it will help promote healthier interactions and relationships."
As part of expanding this feature to more platforms, Match Group
is launching a "Respect Before Swiping" campaign in the coming
weeks to provide additional education to users via in-app and email
messages to encourage everyone to be respectful and respect
boundaries.
About Match Group:
Match Group (NASDAQ: MTCH), through its portfolio companies, is
a leading provider of digital technologies designed to help people
make meaningful connections. Our global portfolio of brands
includes Tinder®, Match®, Hinge®, Meetic®, OkCupid®, Pairs™,
PlentyOfFish®, OurTime®, Azar®, Hakuna® Live, and more, each built
to increase our users' likelihood of connecting with others.
Through our trusted brands, we provide tailored services to meet
the varying preferences of our users. Our services are available in
over 40 languages to our users all over the world.
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SOURCE Match Group