AIRPORT CITY, Israel,
Dec. 8, 2017 /PRNewswire/ -- My
Size, Inc. (NASDAQ: MYSZ) (TASE: MYSZ), a developer of
proprietary, smartphone measurement applications, intends to
release a new measurement solution technology that will
revolutionize the way consumers shop for clothing online. The new
technology is currently in the testing phase at several
Israel-based academic
institutions, and to date, has shown promising results under lab
conditions.
MySize's innovative technology has been designed to allow
consumers to measure themselves using their smartphone and then be
matched with an online apparel item in their size. We believe
that this technology has the potential to significantly reduce
the margin of error for customers purchasing the wrong size apparel
online.
MySize's R&D Engineers have developed a system that pulls
data from anthropometric databases, which is then combined with
studies on body measurements of diverse populations groups.
MySize's proprietary methodology combines this data with the
measurements obtained from an individual via the smartphone app to
estimate the circumference of different body parts that determine
the size of garments.
In order to help consumers determine the key body measurements
needed for fitting apparel purchased online, MySize invented a
simpler and more accessible three step process:
- Perform convenient body measurements using a
smartphone.
- Predict the body circumferences required by the retailer
size-chart using the MySize's new proprietary algorithms.
- Recommend to the user their appropriate garment size according
to the retailer's size chart.
Recording accurate and detailed body measurements via
traditional methods is generally difficult. The main traditional
methods involve advanced 3D scanners, or manually using multiple
tape measures and calipers. In both cases, they can be expensive,
require expertise to operate, and are not available to consumers.
My Size is the only company that is able to do that based on
recently awarded patented technology that uses actual body
measurement. My Size's patent has been approved in several
countries, including the U.S.
"My Size has developed an innovative solution that will enable
consumers to shop for better-fitting apparel online, across
multiple vendors, and get their correct size, based on their
individual smartphone-based body measurements. This level of
accuracy and convenience is not offered by any of our competitors,"
said My Size CEO, Ronen Luzon. "The
U.S. e-commerce apparel market alone is over $72 billion of the total e-commerce market of
$394 billion (Statista, U.S. Census
Bureau), and we believe that the My Size solution will help reduce
returns to retailers due to sizing issues, thereby benefitting
consumers by assisting them to purchase apparel that fits their
specific size."
About My Size, Inc.
My Size, Inc. (TASE: MYSZ) (NASDAQ: MYSZ) has developed a unique
measurement technology based on sophisticated algorithms and
cutting edge technology with broad applications including the
apparel, e-commerce, DIY, shipping and parcel delivery industries.
This proprietary, patented technology is driven by several
algorithms which are able to calculate and record measurements in a
variety of novel ways.
To learn more about My Size, please visit our website.
www.mysizeid.com. Follow us on Facebook, LinkedIn and Twitter.
Cautionary Statement Regarding Forward-Looking
Statements
This press release contains certain forward-looking statements
within the meaning of the safe harbor provisions of the Private
Securities Litigation Reform Act of 1995. These statements are
identified by the use of the words "could," "believe,"
"anticipate," "intend," "estimate," "expect," "may," "continue,"
"predict," "potential," "project" and similar expressions that are
intended to identify forward-looking statements. All
forward-looking statements speak only as of the date of this press
release. You should not place undue reliance on these
forward-looking statements. Although we believe that our plans,
objectives, expectations and intentions reflected in or suggested
by the forward-looking statements are reasonable, we can give no
assurance that these plans, objectives, expectations or intentions
will be achieved. Forward-looking statements involve significant
risks and uncertainties (some of which are beyond our control) and
assumptions that could cause actual results to differ materially
from historical experience and present expectations or projections.
Actual results to differ materially from those in the
forward-looking statements and the trading price for our common
stock may fluctuate significantly. Forward-looking statements also
are affected by the risk factors described in the Company's filings
with the U.S. Securities and Exchange Commission. Except as
required by law, we undertake no obligation to update or revise
publicly any forward-looking statements, whether as a result of new
information, future events or otherwise, after the date on which
the statements are made or to reflect the occurrence of
unanticipated events.
Press Contact:
Eran Yoels
Rimon, Cohen and Co.
Eran@rcspr.co.il
+972-52-440-8020
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SOURCE My Size Inc