AIRPORT CITY, Israel, May 6,
2021 /PRNewswire/ -- MySize, Inc (the "Company" or
"My Size") (NASDAQ: MYSZ) (TASE: MYSZ), the developer and creator
of e-commerce measurement solutions, today announced the launch of
an industry-first avatar solution that mirrors online shoppers'
bodies for virtual, gamified try-on experience. Shoppers can now
visualize how clothing will look on them in a much more interactive
way, driving engagement and conversions.
![My Size Inc. Logo My Size Inc. Logo](https://mma.prnewswire.com/media/689689/MySize_Logo.jpg)
MySizeID, which leverages sensors already built into customers'
smartphones, allows customers to purchase clothing knowing they
will get the perfect fit every time. Adding an avatar paired with
MySize's highly accurate sizing strengthens the shopping experience
even further by providing customers with a big picture overview of
exactly how the apparel they are purchasing will fit. This
combination of highly accurate sizing and visual comprehension
means that customers are far more likely to order the correct size,
leaving them with positive feelings towards the retailers,
fostering loyalty, and preemptively stopping returns.
The new release marks an important milestone in the gamification
of the retail shopping process. By combining highly accurate sizing
with avatar technology, the customer not only receives valuable
information about how clothing will fit, but gets to turn that
information into an interactive experience that adjusts with the
customer. The avatar allows customers to experience an engaging
fitting process without providing any personal photos to obtain
their size.
Online apparel sales reached a peak of nearly $800 billion in 2020, but much of that money does
not stay in retailers' pockets. It is estimated that up to 40% of
all clothing purchased online is returned, thanks in large part to
vanity sizing and a lack of standardized sizing across brands that
leave customers bewildered about their true fit. These return rates
have left e-commerce retailers struggling to keep up with costly
reverse logistics and losses -- not to mention the environmental
damage from more trucks on the road and returned products that are
dumped in landfills.
"It's one thing for customers to have the peace of mind that
they're obtaining their correct clothing size in a brand. It's a
new level entirely to be able to virtually try on the product and
actually understand how it will look in real life," said Ronen
Luzon, CEO, and Founder of MySize. "We are confident that this
advanced feature will increase our customers' willingness to engage
and shop online, now that they can get what is essentially a full
dressing room experience at home."
About MySize Inc:
My Size, Inc. (TASE: MYSZ) (NASDAQ: MYSZ) has developed a unique
measurement technology based on sophisticated algorithms and
cutting-edge technology with broad applications, including the
apparel, e-commerce, DIY, shipping, and parcel delivery industries.
This proprietary measurement technology is driven by several
algorithms that are able to calculate and record measurements in a
variety of novel ways. To learn more about My Size, please visit
our website: www.mysizeid.com. We routinely post information that
may be important to investors in the Investor Relations section of
our website. Follow us on Facebook, LinkedIn, Instagram, and
Twitter.
Please click here for a demonstration of how MySizeID
provides a full sizing solution for the retail industry.
Register here for a free plan of MySizeID solution for your
online store.
Please click here to download MySizeID for iOS.
Please click here to download MySizeID for Android.
Cautionary Statement Regarding Forward-Looking
Statements
This press release contains certain forward-looking statements
within the meaning of the safe harbor provisions of the Private
Securities Litigation Reform Act of 1995. These statements are
identified by the use of the words "could," "believe,"
"anticipate," "intend," "estimate," "expect," "may," "continue,"
"predict," "potential," "project" and similar expressions that are
intended to identify forward-looking statements. All
forward-looking statements speak only as of the date of this press
release. You should not place undue reliance on these
forward-looking statements. Although we believe that our plans,
objectives, expectations and intentions reflected in or suggested
by the forward-looking statements are reasonable, we can give no
assurance that these plans, objectives, expectations or intentions
will be achieved. Forward-looking statements involve significant
risks and uncertainties (some of which are beyond our control) and
assumptions that could cause actual results to differ materially
from historical experience and present expectations or projections.
Actual results to differ materially from those in the
forward-looking statements and the trading price for our common
stock may fluctuate significantly. Forward-looking statements also
are affected by the risk factors described in the Company's filings
with the U.S. Securities and Exchange Commission. Except as
required by law, we undertake no obligation to update or revise
publicly any forward-looking statements, whether as a result of new
information, future events or otherwise, after the date on which
the statements are made or to reflect the occurrence of
unanticipated events.
Logo -
https://mma.prnewswire.com/media/689689/MySize_Logo.jpg
U.S. Press Contact:
Strauss Communications
joel@strausscomms.com
www.strausscomms.com
IR Contact:
Or Kles
CFO
ir@mysizeid.com
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SOURCE My Size Inc.